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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

9,730 個評分
1,909 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


426 - 市场营销概论 的 450 個評論(共 1,873 個)

創建者 Remigius R

Jan 11, 2020

Great course with a lot of insights from the time i have finished i feel more confident to apply these insights in the real marketplace immediately.

創建者 Keisuke F

Nov 30, 2019

This is so valuable course.

I've learned about a lot of Marketing and Branding Strategies.

I saw a lot of practical and concrete cases here.

Thank you.

創建者 Shannon I Z

Nov 05, 2019

I really enjoyed this course style and implementation, a really great introduction to what Coursera is all about. It's the experience I'd hoped for!


Mar 04, 2016

A good course introducing marketing. i hope we could have the advanced marketing course. but i will sure participate in the other marketing courses.

創建者 Rohit R

Feb 05, 2016

Very informative and I can relate most of concepts to real world marketing scenarios. Examples that were used in video tutorials were really catchy.

創建者 Raji M

Jan 07, 2016

Very informative. Would have liked to have more study materials to support the course. Would definitely look out for more courses from these tutors.

創建者 Subramaniam B

Apr 25, 2020

Highly relevant course content, super delivery and engaging case studies. Really loved the course. Thanks for having this designed for all of us :)

創建者 Walter R

Jul 18, 2016

A really interesting course that provided so much more depth around the elements of marketing than I though possible in such a short space of time.

創建者 Sayo A

Jun 03, 2020

Introduction to Marketing is my favorite course in the Business Foundations Specialization. It's an amazing and insightful course. Well worth it!

創建者 TONG N I

May 21, 2018

It is very useful with new beginners like me who is not in marketing major. This course gives me the ideas of background knowledge in Marketing.

創建者 rahat m

May 31, 2017

Very informative for at-least a beginner in business like me. Lectures were very lucid. Professors did quite a nice job. I am happy and thankful!

創建者 Rahul M

Mar 15, 2017

Awesome Course. I would recommend it to anyone who wants to get an introduction to Marketing. Great Work Done by Wharton Faculty. Keep it up Team

創建者 Pauline L

Jan 12, 2016

Very clear and in-depth overview of all the marketing principles and fundamental things I need to know in order to apply what I learn to my work.

創建者 Tochukwu I

Dec 26, 2015

I have developed interest in marketing after completing this course. Thanks to the wonderful Professors and their strategic approach to teaching.

創建者 Michelle G

Oct 27, 2019

I really enjoyed taking this course and I feel confident that I will be able to apply the knowledge I've gained to future position in marketing.

創建者 Olumide A

Apr 11, 2018

It was a really interesting experience, and the Professors were all very explicit in their explanations ad lessons. I had a really amazing time.

創建者 Gavin Y

Jun 18, 2016

Great videos and great professors. There's only one thing that I'd like to mention: sometimes the subtitle blocks the bottom part of the slides.

創建者 Emilio B G

Aug 02, 2018

A taste of the marketing world that encourage you to dig a bit more on the different subjects and tools that could be actually applied at work.

創建者 Vladimir M

Nov 01, 2017

It was really useful for me to pass this Introduction course. The Basics are all well explained, very nice teachers as well as great materials.

創建者 Ahmed E S

Aug 12, 2017

This was a very useful and informative experience. It was my first approach to learning about marketing and I am really glad I had this course.

創建者 Pablo M M

Apr 16, 2017

Muy buen curso, aprendí demasiado con este material, excelente forma del manejo de los recursos para aprender y desde luego excelentes maestros

創建者 Shubham G

Mar 29, 2020

Excellent course who wants to know basics about marketing as a professional or a businessman who wants to extend their knowledge of marketing.


Sep 26, 2017

Informative, and easy to use.

But the time is too limited. I hope professor can offer more examples for me to understand the marketing concept.

創建者 Shivalingesh

Apr 15, 2017

It was a very insightful sessions. it exposed to a variety of concepts of marketing, which i will explore further to improve my understanding.

創建者 Lisa L

Feb 20, 2017

Great class for beginners in marketing field. Easy-to-understand speeches combining with detailed examples make the learning procedure smooth.