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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
7,495 個評分
1,400 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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276 - 市场营销概论 的 300 個評論(共 1,363 個)

創建者 Charles F

Aug 07, 2016

Course provides excellent overview from seasoned experts on the different aspects of marketing. Completely changed my perception of marketing and business!

創建者 Zahra L M

Mar 04, 2016

Just what entrepreneurs need! This is one of the best courses ( Specializations ) I've ever taken.

Thank you all for the support and sharing your knowledge.

創建者 Mohamed S K

Feb 20, 2016

Very very professional professors , new knoweldge in a very amusing way really enjoyed every lecture and it changed my perception of manh things around me.

創建者 Quincy J

Jan 25, 2016

Great insights to Marketing. This course gave me a deeper understanding of what Marketing is all about. So glad I decided to take and complete this course!

創建者 Miriam B

Mar 21, 2019

Brilliant. The Professors go into depth and yet make it very easy to understand and enjoy at the same time. Have recommended it to some of my colleagues.

創建者 Nicholas R

Jul 13, 2017

One of the best courses I have ever taken of this subject. Crisp and precise staff that articulate the knowledge very well. Highly recommend this course.

創建者 SallyYuan

May 29, 2017

The course contents are well structured and professors give very straight and clear explanations of marketing basics. Very helpful for me non-marketers.

創建者 Deepak S

Feb 09, 2016

It's highly informative, exciting and full of practicle knowledge. It is one of the most worth doing courses which are surely an investment in ourselves.

創建者 Ioannis K

May 28, 2018

Very good presentation and analysis by all tutors. Really useful knowledge that I am very confident it will help me become better at my work. Thank you.

創建者 Ruchi G

May 01, 2018

I highly recommend this course to everyone who plans to study business administration in future especially the non commerce background students like me.

創建者 Anna T

Dec 10, 2015

Reveals my forgotten marketing knowledge faster I could imagine! Thank you for a simple and intelligent explanation of every notion you mentioned in it.

創建者 Francois R

Jan 26, 2020

Simple, condensed, complete introduction to the essential concepts of marketing adapted to conventional and modern digital age businesses. Outstanding!

創建者 nevra a

Jan 04, 2020

Very intense course. I do not think it is an intro to marketing. Week 1 and week 4 by Prof Kahn is really good, I learned a lot from her. Thank you! :)

創建者 Daiki Y

Oct 26, 2017

It was lucid and comprehensible. I was thrilled that I had an opportunity to learn about marketing from three professors at Wharton School of Business!

創建者 Aatur S

Sep 17, 2019

The course was very interesting and the teachers were great. It was an excellent course overall and introduced me to the basic concepts of marketing.

創建者 Henrique M

Jun 24, 2018

Excellent introduction to the subject. The professors are very captivating. It brings and highlights latest research and clear focus on today's world.

創建者 Anastasios V

Jun 02, 2019

Amazing course! The professors are really doing a great job and you can learn significant terminology about Marketing. Would definitely recommend it!

創建者 richelle r

Aug 16, 2017

Really wonderful insight, I think it would be great if there were more quiz questions and critical thinking questions incorporated into the lectures.

創建者 Jorge E

Sep 13, 2016

Amazing marketing overview, focused on reflecting on strategic thinking vs. tactical, which is the key to become a successful marketing professional!

創建者 Fahd H

Dec 27, 2015

Fantastic lectures by all three professors. Very nicely designed questions in the tests, which ensure one gets the concept than cramming up lessons !

創建者 Remigius R

Jan 11, 2020

Great course with a lot of insights from the time i have finished i feel more confident to apply these insights in the real marketplace immediately.

創建者 Keisuke F

Nov 30, 2019

This is so valuable course.

I've learned about a lot of Marketing and Branding Strategies.

I saw a lot of practical and concrete cases here.

Thank you.

創建者 Shannon I Z

Nov 05, 2019

I really enjoyed this course style and implementation, a really great introduction to what Coursera is all about. It's the experience I'd hoped for!

創建者 CHEBETT K

Mar 04, 2016

A good course introducing marketing. i hope we could have the advanced marketing course. but i will sure participate in the other marketing courses.

創建者 Rohit R

Feb 05, 2016

Very informative and I can relate most of concepts to real world marketing scenarios. Examples that were used in video tutorials were really catchy.