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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
7,407 個評分
1,383 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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201 - 市场营销概论 的 225 個評論(共 1,350 個)

創建者 Thomas Y

Oct 28, 2016

It was very insightful. Not only did I learn about marketing, the course helped me make connections with the larger world around me due to its unique way of presenting ideas in its lessons.

創建者 ABHISHEK K

Sep 03, 2019

it was a great course, i learned a lot of new concepts which will be very useful in my nearby as well as long term future in understanding marketing concepts and scenarios in a better way.

創建者 Dinesh G

Jul 11, 2017

This is a great course designed in a way to make someone from a non-business educational background understand and comprehend the practical implications of the basic theories of marketing.

創建者 Jorge A A

Feb 22, 2016

Great informational course. Easy to follow and especially enjoyed Professor Khan's pop questions during her lectures. Definitely helped participate and understand the concept she presents.

創建者 Nabony P

Jan 22, 2020

I was able to learn the basic concepts of marketing with lots of examples. It was more conceptual than theoretical, which made it easier to relate the lessons with practical applications.

創建者 Sim M D

Jan 18, 2019

This introduction has given a very good overview of marketing and the key areas that affect a business' marketing, the aid of examples has helped to amplify my understanding of the topic.

創建者 ABHINUT S

Aug 26, 2019

Very well organized. The course cover almost all of the fundamental marketing concepts and beyond. By having more than one instructor, it create diversity of learning and more enjoyment.

創建者 Abhinav M

Mar 12, 2018

Its my first in the field of commerce,marketing,sales etc. Although i am from a technical background this course was simple and understandable. I am very happy to attain such knowledge.

創建者 LIU M

Feb 27, 2016

Very interesting course. It gives a baseline on the branding and modern marketing works. A little tough for me as a freshman in this area, but it did help me to understand the marketing.

創建者 Natallia M

Jul 12, 2018

Great opportunity to get profound knowledge on various visionary marketing topics, branding and primary business assets. From my prospective will be useful in nearest future ) Thank you

創建者 Seif e d a h

May 13, 2016

Simple yet effective in understanding the basic needs of the market around us in all fields. I am an Orthodontist, but this course has benefited me in many ways to enhance my practice.

創建者 Larry K

Oct 04, 2017

The course overall was good for me to grasp basic understanding of marketing, especially in a way that is different than normal textbook marketing course taught for freshmen students

創建者 RAJPALSINGH I

Oct 31, 2016

Excellent course design, top-notch faculty and peer group made this interactive learning experience so useful. Kudos to the instructors for explaining concepts so swiftly and subtly.

創建者 Kagimu M

Oct 27, 2018

i Highly appreciate and recommend my friends to try out this effective courses on coursera online.I Highly appreciate the coursera marketing course Team for the good work well done.

創建者 Thierry D

Sep 30, 2016

Great videos. Thank you for sharing. The free session is a little trouble as the QCM tests are offered but no way to submit freely so this is frustrating (this decrease the CLV...).

創建者 Yash G

Jan 22, 2020

Introduction to marketing by Wharton school is a highly enriched and illustrious course.It helped in building and understanding core concepts of marketing with real life examples.

創建者 Dennis D J

Sep 04, 2018

Engaging, enlightening and very informative. The professors are great, and the courses are well structured. I found it very interesting and applicable to my field (Marketing Data).

創建者 Ankit

Apr 17, 2017

I am new to this domain, and thus the well designed lectures helped me understand the subject better. The professors also gave proper examples to improve the grasping of the topic.

創建者 Nguyễn T

Sep 08, 2017

the course gave a nerd a brief on how to scientifically do the marketing, and update with the current trend in marketing. Highly suggest for people who is quite new to marketing.

創建者 Namita S

Dec 10, 2018

It is totally worth for new beginners, I am grateful to Prof. as she explained difference of marketing tactics with good examples . Really Appreciate the method of explaining.

創建者 Fatema S

Jul 10, 2016

This course was very insightful and provided lots of examples that related to real-life business situations. My understanding of marketing principles has grown exponentially!

創建者 Jio P D

Jun 09, 2016

Content is excellent, teaching material is very interesting, and the 3 professors are real experts. Recommended for all those interested in a solid introduction to Marketing.

創建者 Andy L

Jul 12, 2017

As a a beginner, I found the content and materials from this course is really clear and straightforward. I would like to recommend it to who is also interested on Marketing.

創建者 Russell C

Sep 15, 2016

I found the course content relevant, informative and overall the course was done very well. The information was of a high caliber and one could tell that the professors wer

創建者 David F

Dec 27, 2015

Excellent class. Well thought out, informative theoretical and practical lessons bring the concept of Marketing to life for me. I highly recommend people take this class.