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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

9,507 個評分
1,868 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


351 - 市场营销概论 的 375 個評論(共 1,829 個)

創建者 Effah K K

Nov 12, 2017

This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton

創建者 Mernel B

Oct 31, 2017

The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.

創建者 Elisabeth M P

Mar 08, 2017

I've found this course really interesting and clear, also for a newbie in this area. I've learned really useful notions, and I would surely recommend it. Thank you!

創建者 Vivian X

Apr 02, 2016

The course is sooo cool. I have learned something about marketing, especially customer centric manner. It's a terrific course to build our basic view to marketing.

創建者 Hasari T A

Mar 01, 2016

A full approach to one of the most relevant subjects in Business Development taught by one of the most relevant researchers in the industry, professor Peter Fader.

創建者 Rahuldeb D

Jan 14, 2019

It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.

創建者 Bhagyesh a

Apr 06, 2018

an exceptional way to impart knowledge and basics to learners. really enjoyed my course. looking forward to completing more from my specialization. thanks alot !!

創建者 Mubashir H

Jun 01, 2020

This was a really amazing course and I enjoyed learning from such world class professors and I really loved Professor Raju I wish he had more part in the module.

創建者 Kaustabh C

Apr 27, 2020

The course was very good. Being an introductory course where the topics were given a brief about, it does manage to increase ones's interest in it to learn more.

創建者 Cara

Jul 10, 2019

honessly loved it, you can listen to it on your phone like a podcast and whip through the whole thing in a week if you wanna. bout to go through a second time :)

創建者 Aryan J

Jun 08, 2020

Practical knowledge, theories and amazing real world examples. Spot on!! A total blend of amazing mentors with detailed lectures on marketing. Totally loved it.

創建者 Luciano P G

Nov 06, 2018

Very good course, with a overall view of the main marketing principles, furthermore. the lectures are very didactic and organized, making it easy to understand.

創建者 Fridgeir S E

Aug 18, 2018

I really enjoyed these video session and reading material.

i would liked to have links to the videos in the text unter the video and get copy of the slides used.

創建者 Amy T Z

Feb 06, 2020

Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.

創建者 Sagar b

Jul 14, 2019

The course was good ,it was useful in undestanding the depths of the marketing ,how marketing takes place insights into the the marketing, exceution & brand .

創建者 Jacob N

Aug 06, 2018

This was comprehensive, taught by the best, and now I want more. Thanks everybody for helping me get to this point. Going up levels is life always feels great!

創建者 Salman N

Aug 22, 2016

This is an amazing course due to two reasons. It starts from basics with real life examples and teaches both traditional and latest methodologies of Marketing!

創建者 ladejobi a

Apr 25, 2020

The knowledge transfer was simply exceptional. The Professors had a deep understanding of the subject matter and were able to seamlessly communicate it to me.

創建者 David G

May 21, 2018

Very insightful, relevant, and useful in real-life application and project execution. Looking forward to the other courses in the Business Foundations module.

創建者 Siddharth J

May 16, 2018

I would like to thank the faculties who conducted this short term course. This gave me an idea and understanding about marketing behavior and customer values.

創建者 Joelishia B

May 01, 2020

Amazing professors with great content. Wish the third module was a little shorter or at least did the comprehension checks throughout like the other modules.


May 03, 2019

This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.

創建者 Elham G T

Aug 08, 2016

Thank you very much.

I learn many useful thing from this course and I hope be able to pass the other courses of this type.

best regards,

Elham Ghorbani Totkaleh

創建者 Jeffrey H

Feb 28, 2016

Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.

創建者 Robert A

Feb 28, 2016

Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!