Chevron Left
返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

7,503 個評分
1,403 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


301 - 市场营销概论 的 325 個評論(共 1,366 個)

創建者 Rohit R

Feb 05, 2016

Very informative and I can relate most of concepts to real world marketing scenarios. Examples that were used in video tutorials were really catchy.

創建者 Raji M

Jan 07, 2016

Very informative. Would have liked to have more study materials to support the course. Would definitely look out for more courses from these tutors.

創建者 Walter R

Jul 18, 2016

A really interesting course that provided so much more depth around the elements of marketing than I though possible in such a short space of time.

創建者 TONG N I

May 21, 2018

It is very useful with new beginners like me who is not in marketing major. This course gives me the ideas of background knowledge in Marketing.

創建者 rahat m

May 31, 2017

Very informative for at-least a beginner in business like me. Lectures were very lucid. Professors did quite a nice job. I am happy and thankful!

創建者 Rahul M

Mar 15, 2017

Awesome Course. I would recommend it to anyone who wants to get an introduction to Marketing. Great Work Done by Wharton Faculty. Keep it up Team

創建者 Pauline L

Jan 12, 2016

Very clear and in-depth overview of all the marketing principles and fundamental things I need to know in order to apply what I learn to my work.

創建者 Tochukwu I

Dec 26, 2015

I have developed interest in marketing after completing this course. Thanks to the wonderful Professors and their strategic approach to teaching.

創建者 Michelle G

Oct 27, 2019

I really enjoyed taking this course and I feel confident that I will be able to apply the knowledge I've gained to future position in marketing.

創建者 Olumide A

Apr 11, 2018

It was a really interesting experience, and the Professors were all very explicit in their explanations ad lessons. I had a really amazing time.

創建者 Gavin Y

Jun 18, 2016

Great videos and great professors. There's only one thing that I'd like to mention: sometimes the subtitle blocks the bottom part of the slides.

創建者 Emilio B G

Aug 02, 2018

A taste of the marketing world that encourage you to dig a bit more on the different subjects and tools that could be actually applied at work.

創建者 Vladimir M

Nov 01, 2017

It was really useful for me to pass this Introduction course. The Basics are all well explained, very nice teachers as well as great materials.

創建者 Ahmed E S

Aug 12, 2017

This was a very useful and informative experience. It was my first approach to learning about marketing and I am really glad I had this course.

創建者 Pablo M M

Apr 16, 2017

Muy buen curso, aprendí demasiado con este material, excelente forma del manejo de los recursos para aprender y desde luego excelentes maestros


Sep 26, 2017

Informative, and easy to use.

But the time is too limited. I hope professor can offer more examples for me to understand the marketing concept.

創建者 Shivalingesh

Apr 15, 2017

It was a very insightful sessions. it exposed to a variety of concepts of marketing, which i will explore further to improve my understanding.

創建者 Lisa L

Feb 20, 2017

Great class for beginners in marketing field. Easy-to-understand speeches combining with detailed examples make the learning procedure smooth.

創建者 Aabid A S

Jun 02, 2016

As per my understanding and observation I must say this particular subject is really great for Marketing understanding.


Aabid Ali Shahid

創建者 Michael M

Feb 29, 2016

wonderful class. great concepts presented very well. I learned a lot from the course and look forward to using this information in my career

創建者 Laraine W

Feb 29, 2016

I enjoyed this course. A very basic overview of marketing, but had some good thoughts to chew on. I can't wait to learn more about this topic!

創建者 Valeriya L

Oct 23, 2018

Thank you very much I'm so happy for your help My Dear Teachers. Good Luck. Thank Coursera for good material and this web site a lot!!!:):):)

創建者 Debra

Feb 23, 2016

Professors were excellent. All ideas and concepts thoroughly and clearly explained with good use of examples to help solidify various topics.


Dec 10, 2015

very interesting course, loved all lectures, very clear arguments , trying to do my best to make quizies and have the top, thx to Professors!

創建者 alexandra

Jan 14, 2020

Great info, especially if you are looking to start a business or currently working for a company that could use some fresh perspectives. :)