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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
9,304 個評分
1,832 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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301 - 市场营销概论 的 325 個評論(共 1,795 個)

創建者 RAJPALSINGH I

Oct 31, 2016

Excellent course design, top-notch faculty and peer group made this interactive learning experience so useful. Kudos to the instructors for explaining concepts so swiftly and subtly.

創建者 Kagimu M

Oct 27, 2018

i Highly appreciate and recommend my friends to try out this effective courses on coursera online.I Highly appreciate the coursera marketing course Team for the good work well done.

創建者 Thierry D

Sep 30, 2016

Great videos. Thank you for sharing. The free session is a little trouble as the QCM tests are offered but no way to submit freely so this is frustrating (this decrease the CLV...).

創建者 Yash G

Jan 22, 2020

Introduction to marketing by Wharton school is a highly enriched and illustrious course.It helped in building and understanding core concepts of marketing with real life examples.

創建者 Dennis D J

Sep 04, 2018

Engaging, enlightening and very informative. The professors are great, and the courses are well structured. I found it very interesting and applicable to my field (Marketing Data).

創建者 Ankit

Apr 17, 2017

I am new to this domain, and thus the well designed lectures helped me understand the subject better. The professors also gave proper examples to improve the grasping of the topic.

創建者 Nguyễn T

Sep 08, 2017

the course gave a nerd a brief on how to scientifically do the marketing, and update with the current trend in marketing. Highly suggest for people who is quite new to marketing.

創建者 Randall S N

Apr 28, 2020

This was an excellent primer to the world of marketing. I felt that the information on pricing and branding were very useful to entrepreneurs and business-minded professionals.

創建者 Namita S

Dec 10, 2018

It is totally worth for new beginners, I am grateful to Prof. as she explained difference of marketing tactics with good examples . Really Appreciate the method of explaining.

創建者 Debdulal K

May 05, 2020

Brilliant course with intensive course materials. Professors were so overwhelming to deliver the best of the world in the course that it took to a newer height of excellence.

創建者 Fatema S

Jul 10, 2016

This course was very insightful and provided lots of examples that related to real-life business situations. My understanding of marketing principles has grown exponentially!

創建者 Jio P D

Jun 09, 2016

Content is excellent, teaching material is very interesting, and the 3 professors are real experts. Recommended for all those interested in a solid introduction to Marketing.

創建者 Andy L

Jul 12, 2017

As a a beginner, I found the content and materials from this course is really clear and straightforward. I would like to recommend it to who is also interested on Marketing.

創建者 Russell C

Sep 15, 2016

I found the course content relevant, informative and overall the course was done very well. The information was of a high caliber and one could tell that the professors wer

創建者 David F

Dec 27, 2015

Excellent class. Well thought out, informative theoretical and practical lessons bring the concept of Marketing to life for me. I highly recommend people take this class.

創建者 Maria J V R

Jun 28, 2020

I have enjoyed this course very much. Before following it I had no basic knowledge of Marketing, I have learnt a lot and has discovered me an incredibly interesting world!

創建者 Emily P

Jun 14, 2020

I'm not interested in a career in marketing but this was a very helpful course even in just making me a smarter consumer. Laid out very well with great real life examples!

創建者 william c b

Jun 15, 2019

Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity

創建者 Marion P

Feb 17, 2016

A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.

創建者 Farman A

May 09, 2020

highly recommended course..because of the faculty. coursera provides us a platform to upgrade skills.

thank you coursera, and wharton school of university of pennsylvania.

創建者 Akshay S

Feb 19, 2018

I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.

創建者 IVAN L

Dec 20, 2015

This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course

創建者 Yuqi L

Apr 13, 2020

I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.

創建者 Olga S

Mar 26, 2020

Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.

創建者 Hassan A

Jul 25, 2016

Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled