Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
創建者 william c b•
Jun 15, 2019
Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity
創建者 Marion P•
Feb 17, 2016
A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.
創建者 Akshay S•
Feb 19, 2018
I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.
創建者 IVAN L•
Dec 20, 2015
This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course
創建者 Hassan A•
Jul 25, 2016
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
創建者 Xavier N•
Jan 12, 2018
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
創建者 Chirag B C•
Jul 19, 2017
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Jan 03, 2016
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
創建者 Daniel M•
Jan 05, 2018
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
創建者 Julia I R B•
Aug 31, 2016
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
創建者 Bita S•
Jun 20, 2016
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
創建者 Zainutdinova E•
Oct 04, 2019
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
創建者 Jiangyun Z•
Feb 20, 2016
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
創建者 Stanslaus J K•
Dec 31, 2018
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
創建者 Patrick P•
Feb 07, 2018
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
創建者 Ryan W•
Nov 24, 2017
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.
創建者 Effah K K•
Nov 12, 2017
This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton
創建者 Mernel B•
Oct 31, 2017
The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.
創建者 Elisabeth M P•
Mar 08, 2017
I've found this course really interesting and clear, also for a newbie in this area. I've learned really useful notions, and I would surely recommend it. Thank you!
創建者 Vivian X•
Apr 02, 2016
The course is sooo cool. I have learned something about marketing, especially customer centric manner. It's a terrific course to build our basic view to marketing.
創建者 Hasari T A•
Mar 01, 2016
A full approach to one of the most relevant subjects in Business Development taught by one of the most relevant researchers in the industry, professor Peter Fader.
創建者 Rahuldeb D•
Jan 14, 2019
It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.
創建者 Bhagyesh a•
Apr 06, 2018
an exceptional way to impart knowledge and basics to learners. really enjoyed my course. looking forward to completing more from my specialization. thanks alot !!
Jul 10, 2019
honessly loved it, you can listen to it on your phone like a podcast and whip through the whole thing in a week if you wanna. bout to go through a second time :)
創建者 Kaustabh C•
Sep 03, 2019
The course was very good. Being a introduction course where the topics were given a brief about, it does manage to increase ones's interest in it to learn more.