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市场营销概论, 宾夕法尼亚大学

6,059 個評分
1,165 個審閱


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....


創建者 AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

創建者 AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


1,128 個審閱

創建者 Hunter Jackson

Apr 16, 2019

Very informative! Highly recommend.

創建者 Crony Chakraborty

Apr 16, 2019



Apr 16, 2019


創建者 Sumit Mishra

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

創建者 marion Tetafort

Apr 12, 2019

I would change the title which is not relevant compare to the quality of the course

創建者 Kenn Wong

Apr 09, 2019

My first Coursera course, fantastic!!!

創建者 Han Parker

Apr 09, 2019

This was a fantastic course, easy to follow, good amount of "check-ins" without being obnoxious. Thanks!

創建者 Aravindan C

Apr 07, 2019

Extremely helpful in gaining insights to how a product must be developed and advertised and maintained in the long run. Videos were easy to understand though I had no previous experience in learning any of the topics discussed. Looking forward to learning more about all of the topics and to implement them in the future.

創建者 Lilian Wangari Kuria

Apr 06, 2019

Great course content, made me think through the concepts in relation to the companies and products that I am familiar with. The content for the Go to Market Strategies was a bit difficult to follow especially the second half of it especially for someone who has no prior experience or interaction with quite a lot of those concepts. Maybe needs just a little bit more unpacking or additional examples.

創建者 Nirmala Nott Venkataramani

Apr 06, 2019

Very well-delivered course