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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,806 個評分
897 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


176 - 市场营销专业人士所需的数字分析:理论市场分析 的 200 個評論(共 881 個)

創建者 Alejandro M

Feb 06, 2017

It's a really good and interesting course, but is a little bit complicated if you are not familiarized with this topics.

創建者 Sausthabha B

Sep 24, 2018

I have learnt a lot from this course. I will continue the course. Thanks for the beautiful way to make people literate.

創建者 Wendy J

Aug 07, 2019

I like the the pace and the format of this course! The course material is very valuable, I learn a lot! Great overall!

創建者 Medina R L A

Mar 29, 2018

Excelente Curso, muchas gracias por esta grandiosa oportunidad. Dios mediante me brindara una oportunidad de progreso.

創建者 Leonardo V

Feb 25, 2016

This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data

創建者 LE H T

Aug 08, 2017

This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

創建者 Seher K

May 18, 2020

A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.

創建者 Raisa G

Oct 06, 2016

Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)



Jun 03, 2020

I have gained a lot from this course, it has opened up my thinking and I see data analysis in a different way now.

創建者 Fatima

Jul 16, 2018

The course was great and very informative. the readings were great and very relevant. thank you for a great course

創建者 luca i

Oct 26, 2017

Great course if you want to learn some analytic fundamentals.

ZMOT (first week) is one of my favourite lesson ever.

創建者 Deepak K B

Oct 13, 2015

It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

創建者 Михайлова Е А

Jul 02, 2020

Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome

創建者 Mauricio P

May 01, 2017

This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

創建者 Dmytro S

Oct 23, 2016

Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

創建者 David I

May 17, 2020

Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.

創建者 Debora

Oct 18, 2019

This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

創建者 Mirela P

Mar 23, 2018

Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

創建者 Jose A N

Aug 06, 2017

All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.


Jun 11, 2017

I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring

創建者 Matko

Nov 07, 2015

Great introduction into web analytics, with wide variety of tools that can be used and implemented right away.

創建者 Alexey F

Jun 08, 2020

Very informative, I liked it. I hope it could get updated once a year or two as technologies appear too fast.

創建者 Shady e s

Apr 30, 2020

That is the right course for laying the web analytics foundation! Very good explanation right into the point.

創建者 Roshen S

Apr 04, 2016

thank you for the great structured content

only recommendation is to increase the audio volume of the lecturer


Jul 04, 2020

The content and time allotted to each module in the course are well balanced. All topics are well explained.