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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,788 個評分
890 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


201 - 市场营销专业人士所需的数字分析:理论市场分析 的 225 個評論(共 875 個)

創建者 Dhruv T

Mar 20, 2020

It was a Great course. It helped me learn how to analyze the data that we want to benefit our organization.

創建者 N.Srinivas

Dec 16, 2019

I'm really glad to have taken up this brilliant course. Clear explanations, nice layout and great material!

創建者 Tanusree C

Aug 23, 2017

Excellent course to understand the fundamentals of Digital Analytics. I would highly recommend this course.

創建者 Akash M

Aug 12, 2017

Thank you so much for the course, it has really helped me gain insight into the marketing analytics field.

創建者 Yerlan M

May 01, 2018

Interesting course that includes up-to-dated articles and cases.

Especially, i liked inverview with Obama.

創建者 Meghan R

Mar 11, 2016

This course did a good job of explaining the practical application on several complex marketing theories.

創建者 Mihai B

May 03, 2019

Best part is how it guides and encourages you to research and discover a lot of information on your own.

創建者 Ricardo G P

Dec 15, 2016

Liked a lot, more complex than the first course of the specialization but presented in a very clear way.

創建者 Tumelo M

Jun 08, 2017

Tis course gave me clearer understanding in what Digital Marketing Analysis for Marketing is all abouto

創建者 Erica F A

Apr 30, 2019

Very good course for beginners in this field, very simple relevant information about digital analysis.

創建者 Sean R

Apr 19, 2017

Great introduction to marketing analytics to understand the role it plays in the success of marketing.

創建者 Nelson D C G

Feb 09, 2016

With no competitors, I think this is one of the most interesting courses of the entire specialization.

創建者 Nararya A D

Jul 10, 2019

Great mentor and materials for study!

Absolutely help you to understand more about web analytics world

創建者 Norman C

Apr 14, 2017

Great course, well worth taking since Kevin is an integral part of the Google Digital Analytics Team.

創建者 Carlos E L D

May 23, 2018

Amazing course, content is very in-depth and the professor makes it a joy to understand everything.

創建者 Fausto R d O

Sep 26, 2016

Very interesting reading materials, as well as the overall cover of this course. I truly recommend!

創建者 Leandro A d S

Aug 07, 2019

It is a great course I really recommend for everyone interested in the field of Marketing Digital!

創建者 Reber E J

Jan 26, 2018

Great overview of frameworks, metrics and tools. Looking forward to use the knowledge in practice.


Jun 08, 2020

Awesome Course !! Love the Way Instructor explained and introduce to us about Marketing Analysis.

創建者 Gopakumar V S

Oct 22, 2017

It is the best online course. I'm very interested to learn new things, coursera made it possible.

創建者 Suku M

May 30, 2018

Excellent introduction to the world of Marketing Analytics. Good videos, readings and resources.

創建者 Alfredo A

Apr 20, 2019

Excellent, very good instructor and very clear concepts on Marketing Analytics showed in course


Jul 01, 2020

I really enjoyed doing this course. most of my peers were very good and the prof. teaches well

創建者 Mai L

Nov 30, 2017

I have got a systematic knowledge base of web analytics from this course. Thank you very much!

創建者 vijay b

Apr 24, 2017

I liked the class learned a ton of things and they had us read some very interesting articles.