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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,815 個評分
898 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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101 - 市场营销专业人士所需的数字分析:理论市场分析 的 125 個評論(共 882 個)

創建者 Akin F A

Sep 11, 2019

Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.

創建者 Rohit R

Jul 29, 2019

This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.

創建者 LI D

Jan 01, 2017

Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.

創建者 Allison R J R

Jun 10, 2020

This is a good course for Marketing Professionals who need to learn about Analytics, it's very interesting how data can help taking better decisions in the company and find solutions.

創建者 Kumar V

Apr 09, 2018

This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.

創建者 Jennifer H

Jun 10, 2019

Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.

創建者 chen

Aug 14, 2015

Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.

創建者 Vaibhav C

Feb 10, 2020

It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools

創建者 ROBERT C M

Jun 24, 2019

I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.

創建者 Fernando R

Apr 09, 2019

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

創建者 Hilmi S

Feb 25, 2017

Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.

創建者 Marcos M

Nov 07, 2016

Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!

創建者 Carmen C

Sep 21, 2015

The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.

創建者 Luis A V V

Apr 27, 2020

Course was fun but I think some articles are kind of old or links are not working. Overall the course is great and the professor Hartman is great explaining the topics.

創建者 Sourabh C

May 26, 2019

this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning

創建者 Dusty S

Jan 30, 2017

Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.

創建者 Andrey S

Mar 23, 2016

Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.

創建者 Victória d C C

Feb 12, 2017

This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!

創建者 Jeffrey W

Jun 17, 2019

Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!

創建者 Leonardo C G

Jun 04, 2018

The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.

創建者 Melissa D

Mar 14, 2017

Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!

創建者 Rishikesh B T

Jun 02, 2020

Brilliant course! Prof. Hartman explains everything with the help of brilliant graphics that justify the data he presents. Moreover it is a very precise course.

創建者 Shravani J

Mar 21, 2020

I liked this course. Videos & Materials are quite enriching. I will like to thank coursera for providing good quality education and insights in my home itself.

創建者 SURAJ B

Apr 02, 2020

Exceptionally delivered! Got the real insights for the practice. Looking forward to completing all the courses in the specialization. Thank you Kevin Hartman!

創建者 Steven E

Apr 26, 2020

This course represented a very good introduction to data analytics in the marketing world. It is well structured and provided me with very useful information