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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,815 個評分
898 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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151 - 市场营销专业人士所需的数字分析:理论市场分析 的 175 個評論(共 882 個)

創建者 Alexander F

Aug 14, 2016

The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.

創建者 TAMIL S R

May 02, 2020

The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege

創建者 Sohini R

Sep 18, 2016

It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.

創建者 Hollie D

May 14, 2020

Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for

創建者 Suraj N

Jan 20, 2020

Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!

創建者 Out D S

Jun 09, 2020

The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.

創建者 Priti M

Nov 24, 2017

A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.

創建者 Ashraful I S

Aug 06, 2020

This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.

創建者 Priya R

Apr 04, 2018

Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.

創建者 Brian O

Jan 08, 2016

Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.

創建者 Fadi D

Nov 27, 2019

Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.

創建者 Michael L H

Feb 05, 2017

Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate

Mr. Peterson's book is now.

創建者 Kutay A

Nov 21, 2016

The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.

創建者 Ben K

Apr 21, 2020

excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!

創建者 Amanda F L

May 25, 2019

I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.

創建者 Amin k

Dec 01, 2017

It's a great course !

It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.

創建者 William V

May 12, 2020

A good course that provides the framework that every digital marketer should implement to provide detailed and relevant analysis.

創建者 Pradeep K

Feb 14, 2019

Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)

創建者 Alexandra E

Sep 11, 2015

very useful. it connected me to the reality of digital marketing. I thought it would be boring, but it's definitly not the case.

創建者 GOPAL S P

Jul 01, 2020

Over all very good inforative and usefl course .. i would like suggest to people pls join ths course and become professional .

創建者 Andrés P B

Jun 29, 2018

Everything that you need to know about Web Analytics, data-driven and dataviz is incorporated in this course! Read and enjoy.

創建者 Nelash V

Jun 17, 2016

This Course is really awesome for beginners/ professionals......especially on the content/video/study references mentioned.

創建者 Maria P M A

Jul 01, 2020

Great Course. I recommend to take this one with the next one of the specialization to see all these concepts in practice.

創建者 Alfonso R C

Dec 26, 2017

Really great introduction into online consumer behavior and general strategies for working with the data produced from it

創建者 Daniel M P

Oct 31, 2019

great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing