Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
創建者 Alexander F•
Aug 14, 2016
The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.
創建者 TAMIL S R•
May 02, 2020
The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege
創建者 Sohini R•
Sep 18, 2016
It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.
創建者 Hollie D•
May 14, 2020
Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for
創建者 Suraj N•
Jan 20, 2020
Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!
創建者 Out D S•
Jun 09, 2020
The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.
創建者 Priti M•
Nov 24, 2017
A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.
創建者 Ashraful I S•
Aug 06, 2020
This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.
創建者 Priya R•
Apr 04, 2018
Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.
創建者 Brian O•
Jan 08, 2016
Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.
創建者 Fadi D•
Nov 27, 2019
Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.
創建者 Michael L H•
Feb 05, 2017
Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate
Mr. Peterson's book is now.
創建者 Kutay A•
Nov 21, 2016
The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.
創建者 Ben K•
Apr 21, 2020
excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!
創建者 Amanda F L•
May 25, 2019
I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.
創建者 Amin k•
Dec 01, 2017
It's a great course !
It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.
創建者 William V•
May 12, 2020
A good course that provides the framework that every digital marketer should implement to provide detailed and relevant analysis.
創建者 Pradeep K•
Feb 14, 2019
Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)
創建者 Alexandra E•
Sep 11, 2015
very useful. it connected me to the reality of digital marketing. I thought it would be boring, but it's definitly not the case.
創建者 GOPAL S P•
Jul 01, 2020
Over all very good inforative and usefl course .. i would like suggest to people pls join ths course and become professional .
創建者 Andrés P B•
Jun 29, 2018
Everything that you need to know about Web Analytics, data-driven and dataviz is incorporated in this course! Read and enjoy.
創建者 Nelash V•
Jun 17, 2016
This Course is really awesome for beginners/ professionals......especially on the content/video/study references mentioned.
創建者 Maria P M A•
Jul 01, 2020
Great Course. I recommend to take this one with the next one of the specialization to see all these concepts in practice.
創建者 Alfonso R C•
Dec 26, 2017
Really great introduction into online consumer behavior and general strategies for working with the data produced from it
創建者 Daniel M P•
Oct 31, 2019
great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing