Need to review a lot of submission but if you went so fast, there are lack of submission to review

This course does give some info about marketing analytics, but to me the course content is not very rich, and it stretched over 4 weeks without a very balanced workload. Readings were mostly outdated or not accessible online anymore. Responses from Coursera teaching team were also quite slow. //// TL;DR: You CAN take this course, but keep in mind you don't really take a lot of knowledge with you after you are done.

The examples were old from 2018 perspective. The information shared from Less 4 till Lesson 7 is getting outdated. You may want to update the websites, tools discussed in that session.

The lecture presents Google's ZMOT marketing model, how it benefited (and shaped) marketing research and strategies to increase conversion and loyalty. It is a good contextual introduction if you never heard of "search engine marketing", "cost per acquisition" or "click through rate". If you know the basics, it is probably not a good use of your time.

I didn't like that the content feels like evangelism for (paid) google services, and most sources of the course are either random blogs or related to interested parties (google, twitter). I still learnt a couple of cool metrics I didn't know about, but the course didn't bring any added value to the blog links provided.

I think there were too many repetitions in the course lessons and it would have been better to have more video lectures as compared to so much text reading.

Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!

Awesome Course!

Very interesting course

Excellent Course!

Great class! I highly recommend anyone looking for a better understanding how Marketing has become married to Digital Analytics. The professor offers real life examples and tools that aid in the learning experience. 5 Stars.

The course presented the insights of digital analytics from the very start. The trainer provided with the examples which made understanding easier. Peer reviews also helped in grasping the areas which have been ignored during course progress.

Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.

Plotted very well , now able to visualize the marketing analytics theories

Great Professor!

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

vERY GOOD

Good teacher, who is able to explain the topic in a clear and distinct way.

this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning

I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.

a nice platform to enhance your skills

It's really so excited course, and as a mathematical person i just feel like the same environment about knowing how to solve a mathematical problem through given data. I really enjoy it, and wish i can find my practical way to use it :)

Great course, I wish you'll update it to 2019 realities.

Great Course and best way to explain the marketing analytics, especially

Best part is how it guides and encourages you to research and discover a lot of information on your own.

It could be more simple to understand, sometimes they use specific words that for the beginners could be a bit difficult.