This course does give some info about marketing analytics, but to me the course content is not very rich, and it stretched over 4 weeks without a very balanced workload. Readings were mostly outdated or not accessible online anymore. Responses from Coursera teaching team were also quite slow. //// TL;DR: You CAN take this course, but keep in mind you don't really take a lot of knowledge with you after you are done.

The examples were old from 2018 perspective. The information shared from Less 4 till Lesson 7 is getting outdated. You may want to update the websites, tools discussed in that session.

This course is completely outdated. Many of the blogs/articles referenced are 5-10 years old, or 404 Not Found, or behind a paywall. Why are we assigned a dense book, last revised in 2004 that is absolutely unnecessary to pass the course? Furthermore, the slides always list different supplemental reading than the overview.

In conclusion, this course is a waste of time unless the content is updated.

Course should be more technical in nature. Most of these slides can be summarized into a single page word document that needs no further explanation. Need to unlock value of having instructor.

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

After studying this course i was able to get answers of below questions

1: What data do i require for my business?

2: How different datasets are associated with the consumer journey at different stages

3: What tools are available there to to analyze different sorts of data

4: Data driven decision making for marketing quests

5: Common errors and mistakes made by data analysts

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

Poor Course Module.The Prof was just reading those slides if slide reading was only thing whats the Point of learning the entire Course Online we could have downloaded.

Prof Kevin Hartman unlike aric rendlifesch course was not at all worth investing.

ZERO Rating.

No Help in my Professional Career.

Very poor and outdated, all the content is vague and repeat itself many times during the course. Not reccomended

I really enjoyed to study this course. All lectures were very structured and useful. And I am looking forward for next course where we can go through some practical exercises. Thank you very much for Kevin Hartman for this interesting journey into Marketing analyze

Thank you for the opportunity to support me economically to complete this course. Thank you Coursera, Thank you University of Illinois. Thank you, because in my country you do not have this quality, nor the opportunity to study. Thank you.

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

Great theoretical background to Digital Marketing Analytics, especially enjoyed learning frameworks to structure data analysis to understand consumer behaviour. Highly recommended.

Great course. Gives one true insight in to marketing analytics. Highly recommend this course for anyone at any level that has interest in this field of industry.

It's great course which gives fundamental concepts on Digital Analytics for Marketing . Online course is interesting and I enjoyed learning it.

Wonderful course with all the little granular details you require to understand as an learner.

I am learning a lot about marketing analytics. An excelent course. I am enjoying it so much.

Este curso proporciona uma base excelente de marketing na teoria

It's an amazing course with challenging exercises. I loved it.

Love the course lots of great information

great course. Proud to be a part of this

A very useful interesting course!

I learn a lot, and I love it! :)