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市场营销专业人士所需的数字分析:理论市场分析, 伊利诺伊大学香槟分校

2,492 個評分
521 個審閱


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


創建者 VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

創建者 OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


506 個審閱

創建者 Debbie Mai

Apr 19, 2019

I will give 4 stars for the course. The materials are quite old but for some reasons, they are still useful. On the other hand, I prefer the first professor from digital marketing instead of this one. Kevin is good but too many theory and lack of practice and example that I always lost myself during the course.

創建者 Xueyan Xing

Apr 11, 2019

This course does give some info about marketing analytics, but to me the course content is not very rich, and it stretched over 4 weeks without a very balanced workload. Readings were mostly outdated or not accessible online anymore. Responses from Coursera teaching team were also quite slow. //// TL;DR: You CAN take this course, but keep in mind you don't really take a lot of knowledge with you after you are done.

創建者 Alok Kaushik

Apr 10, 2019

Great course for starting out from basics!

創建者 Fernando Rojas

Apr 09, 2019

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

創建者 Sol Di Luciano

Apr 09, 2019

Excellent course!


Apr 08, 2019

Amazing teacher

創建者 Osama Kaser Asaad

Apr 06, 2019

It's really a useful amazing course with a lot of benefits

創建者 Guillermo Raya Perez

Apr 05, 2019

great course!

創建者 Allen Thomas

Apr 05, 2019

great course. Proud to be a part of this

創建者 Shivansh Mudigonda

Apr 04, 2019

It's an amazing course with challenging exercises. I loved it.