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VB
Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
OA
Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
1 - 市场营销专业人士所需的数字分析：理论市场分析 的 25 個評論（共 561 個）
創建者 Priya V
•Nov 14, 2018
The examples were old from 2018 perspective. The information shared from Less 4 till Lesson 7 is getting outdated. You may want to update the websites, tools discussed in that session.
創建者 Xueyan X
•Apr 11, 2019
This course does give some info about marketing analytics, but to me the course content is not very rich, and it stretched over 4 weeks without a very balanced workload. Readings were mostly outdated or not accessible online anymore. Responses from Coursera teaching team were also quite slow. //// TL;DR: You CAN take this course, but keep in mind you don't really take a lot of knowledge with you after you are done.
創建者 Qihua Z
•May 02, 2019
Need to review a lot of submission but if you went so fast, there are lack of submission to review
創建者 celina o
•Feb 26, 2016
The lecture presents Google's ZMOT marketing model, how it benefited (and shaped) marketing research and strategies to increase conversion and loyalty. It is a good contextual introduction if you never heard of "search engine marketing", "cost per acquisition" or "click through rate". If you know the basics, it is probably not a good use of your time.
I didn't like that the content feels like evangelism for (paid) google services, and most sources of the course are either random blogs or related to interested parties (google, twitter). I still learnt a couple of cool metrics I didn't know about, but the course didn't bring any added value to the blog links provided.
創建者 DO N M K
•Dec 16, 2018
I learn a lot, and I love it! :)
創建者 David G
•Dec 03, 2018
Great theoretical background to Digital Marketing Analytics, especially enjoyed learning frameworks to structure data analysis to understand consumer behaviour. Highly recommended.
創建者 Robin G
•Dec 20, 2018
Wonderful course with all the little granular details you require to understand as an learner.
創建者 Renato A S A
•Apr 29, 2018
Great course!!!
創建者 Muhammed G
•Dec 31, 2018
Excellently taught.
創建者 Menashe R
•Feb 17, 2019
Great course. Gives one true insight in to marketing analytics. Highly recommend this course for anyone at any level that has interest in this field of industry.
創建者 JAVIER D S
•Feb 17, 2019
Thank you for the opportunity to support me economically to complete this course. Thank you Coursera, Thank you University of Illinois. Thank you, because in my country you do not have this quality, nor the opportunity to study. Thank you.
創建者 Albany C
•Jan 23, 2019
great!
創建者 Uchenna O
•Feb 06, 2019
Awesome and detailed course.
創建者 Sergio A d O
•Feb 22, 2019
I am learning a lot about marketing analytics. An excelent course. I am enjoying it so much.
創建者 LUCAS R D S
•Mar 01, 2019
Este curso proporciona uma base excelente de marketing na teoria
創建者 Maheep
•Feb 28, 2019
good course
創建者 Johan S
•Mar 01, 2019
Excellent course
創建者 MOHAMED M H S
•Feb 07, 2019
great course i love it
創建者 Shridevi J
•Feb 09, 2019
It's great course which gives fundamental concepts on Digital Analytics for Marketing . Online course is interesting and I enjoyed learning it.
創建者 Anthony S
•Jan 31, 2019
Love the course lots of great information
創建者 Anuj G
•Feb 11, 2019
Very Informative Course.
創建者 Joshua J M
•Apr 02, 2019
A very useful interesting course!
創建者 Siddhant R
•Apr 03, 2019
Fantastic.
創建者 Shivansh M
•Apr 04, 2019
It's an amazing course with challenging exercises. I loved it.
創建者 Allen T
•Apr 05, 2019
great course. Proud to be a part of this
