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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,986 個評分
951 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

126 - 市场营销专业人士所需的数字分析:理论市场分析 的 150 個評論(共 935 個)

創建者 SURAJ B

Apr 02, 2020

Exceptionally delivered! Got the real insights for the practice. Looking forward to completing all the courses in the specialization. Thank you Kevin Hartman!

創建者 Steven E

Apr 26, 2020

This course represented a very good introduction to data analytics in the marketing world. It is well structured and provided me with very useful information

創建者 Mohammed S

Apr 26, 2017

This course gives you the foundation of digital marketing and analytics. I strongly recommend it for beginners as will as intermediate and advanced students.

創建者 Marcos M

Sep 03, 2015

Great introductory course! Well explained and engaging. It doesn't go too deep in the subject but provides a lot of out source material for you to dive into.

創建者 Barnendra M C

Jul 28, 2019

Great course content. Never felt like I was into an alien subject vene though I'm not from marketing background. Well paced course for working professionals

創建者 Rehman Z

Jun 26, 2020

Many Thanks for offering such a nice course. I have learned a lot through this course about data analytics as well as decision making for business growth.

創建者 Bob S

Mar 07, 2016

Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.

創建者 sivabharath

Nov 14, 2016

One of the best course in this Specialization. Gained lot of Insights through this course, enjoyed completely. Having been part of the course was happy.

創建者 Jitendra C

Jun 03, 2016

A very well detailed course on marketing analytics and various tools available at disposal of a marketing professional for data collection and analysis.

創建者 Лещин М

May 07, 2018

Отличный курс. Подойдет для тех, кто уже имеет опыт работы в Digital Marketing. Дает структурированные знания, которые тут же можно воплощать в работе.

創建者 Susana M

Feb 06, 2017

Excellent intro to Analytics! I loved this course and wish to know more about this particular topic. The instructor approach and tips were very useful.

創建者 Amilcar J L R

Jun 25, 2020

This second course as well as the first one has excellence in both content and explanation by the teacher. Thank you very much for the excellent work.

創建者 Paulina H H

Jun 16, 2020

I loved this course!! I think that the professor gave us concise and useful info. I consider that now I'm able to understand the basics of analytics.

創建者 Romsha S

Nov 09, 2017

Great course. It will open up your mind to so many things to discuss & think & talk & study more. Definitely a must for all marketing analyst people.

創建者 Karla V

Jun 26, 2016

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.

Great course!

創建者 Gauri B S

Oct 03, 2015

Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.

創建者 KATSU K

Apr 20, 2020

Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.

創建者 Hafiza D K

Sep 30, 2018

It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course

創建者 Christine

Oct 06, 2017

Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!

創建者 Ching-Han H

Jan 09, 2017

I really like how professor form this course. It's a little bit difficult for me but I've learnt a lot. Thank you very much for all the material.

創建者 Rogneda

Jan 02, 2018

I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.

創建者 Tony T

May 08, 2017

Great content that presents high level practical tools to analyze big data to tell a story. Kevin is a great presenter with hands on experience.

創建者 Sandeep S

Feb 14, 2017

Lots of new learning. I found the course to be immensely helpful. Thanks Kevin, Coursera and everyone involved with making this course reach us.

創建者 Mr H P

Aug 28, 2020

In short I will say I've a great experience with this course here I learned about analytical skills and concept of different digital platforms.

創建者 Jean S

Apr 01, 2020

I understood how the analytics work for marketers and which sources are most confident, it was really good, also i met a lot of analytic tools!