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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,090 個評分
679 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

126 - 市场营销专业人士所需的数字分析:理论市场分析 的 150 個評論(共 664 個)

創建者 Sohini R

Sep 18, 2016

It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.

創建者 Suraj N

Jan 20, 2020

Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!

創建者 Priti M

Nov 24, 2017

A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.

創建者 Priya R

Apr 04, 2018

Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.

創建者 Brian O

Jan 08, 2016

Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.

創建者 Fadi D

Nov 27, 2019

Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.

創建者 Michael L H

Feb 05, 2017

Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate

Mr. Peterson's book is now.

創建者 Kutay A

Nov 21, 2016

The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.

創建者 Amanda F L

May 25, 2019

I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.

創建者 Amin k

Dec 01, 2017

It's a great course !

It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.

創建者 Pradeep K

Feb 14, 2019

Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)

創建者 Alexandra E

Sep 11, 2015

very useful. it connected me to the reality of digital marketing. I thought it would be boring, but it's definitly not the case.

創建者 Andrés P B

Jun 29, 2018

Everything that you need to know about Web Analytics, data-driven and dataviz is incorporated in this course! Read and enjoy.

創建者 Nelash V

Jun 17, 2016

This Course is really awesome for beginners/ professionals......especially on the content/video/study references mentioned.

創建者 Alfonso R C

Dec 26, 2017

Really great introduction into online consumer behavior and general strategies for working with the data produced from it

創建者 Daniel M P

Oct 31, 2019

great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing

創建者 Alejandro M

Feb 06, 2017

It's a really good and interesting course, but is a little bit complicated if you are not familiarized with this topics.

創建者 Sausthabha B

Sep 24, 2018

I have learnt a lot from this course. I will continue the course. Thanks for the beautiful way to make people literate.

創建者 Wendy J

Aug 07, 2019

I like the the pace and the format of this course! The course material is very valuable, I learn a lot! Great overall!

創建者 Medina R L A

Mar 29, 2018

Excelente Curso, muchas gracias por esta grandiosa oportunidad. Dios mediante me brindara una oportunidad de progreso.

創建者 Leonardo V

Feb 25, 2016

This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data

創建者 LE H T

Aug 08, 2017

This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

創建者 Raisa G

Oct 06, 2016

Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)

Congrats!!!!

創建者 Fatima

Jul 16, 2018

The course was great and very informative. the readings were great and very relevant. thank you for a great course

創建者 luca i

Oct 26, 2017

Great course if you want to learn some analytic fundamentals.

ZMOT (first week) is one of my favourite lesson ever.