Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
創建者 Caprice T•
Aug 07, 2015
The course was great but its taking a bit long to get a grade due to the peer assessments. I think I completed this course more than a month ago and I still have not received a grade. Enjoyed it though and I am presently taking the other courses in the specialisation. I am way behind but I like what I have learnt so far
創建者 Rose A•
Jul 17, 2018
This is a good course for those who want to better understand the various ways to gather data/information about their customers. The course notes the questions to ask at various areas of the consumer decision cycle and then the data needed to answer those questions; this course offers potential tools to get that data.
創建者 Diego P•
Feb 11, 2016
Excelente Curso, contiene los conceptos y herramientas del marketing analytics, entiendo bien mejor la influencia de los datos en el Marketing y tengo un nuevo set de historias, conceptos e herramientas para crear, distribuir, promover e seleccionar el precio de los productos y servicios digitales.
創建者 Ricky R•
Aug 27, 2017
Definitely a very interesting course. The instructor made learning the basics of marketing analytics very easy to consume and understand. The pdf book that's in this course also packs a lot of good information that can be used as a reference later through your entire marketing campaign.
創建者 Oriol N A•
Oct 19, 2016
First of all I was surprised because of the teacher, he is from the Google Staff. In Spain is mostly impossible to have a teacher like this even if you pay 15,000 €. In the other hand this course is "simple", you don't have to expend much time on it". It is what it says it is.
創建者 Hristina B•
Dec 10, 2017
Excellent course! Very practical, useful and up to date. Kevin Hartman is an outstanding professional who knows how to "translate" his practical experience into valuable working knowledge and to convey it to the students in the most understandable form. Highly recommended!
創建者 Amir M M L•
Nov 28, 2019
Great Course ! Helped me a lot to understand analytics tools and how to choose the suitable tool for every situation or firm's size , also I gained better knowledge about the CDJ , I hoped there was a hands on project so we can test these tools in real time. Thank You
創建者 FREDRICK A A O•
Jun 27, 2018
This is a five-star course. It brings out the Marketing Analytics in Theory to be in vogue with the present-day marketing New Media realities. The course is well structured. The notes are handy when offline. Listening to the video lectures enlivens the concept.
創建者 Helen A•
Mar 18, 2018
I enjoyed this course very much. It has helped me get valuable insight in the mind of the marketer and how to achieve marketing goals. I have already started recommending Coursera to several friends and colleagues.
Thank you for all the valuable information.
創建者 Jing L (•
Sep 04, 2018
Good course. I like that they structured each section with 5 key takeaways from the start and a recap at the end. It reinforces the learning. In terms of content, analytics in theory can be a bit dry. Would love to get more hands-on work in other modules. :)
創建者 Pablo B D•
Jan 30, 2017
I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.
創建者 Basem K M•
Oct 08, 2017
it was very very very useful
I enjoyed studying and research , Kevin have a style in presenting the information make love to search and get more and more . I'm sure that I'll enjoy the next course Marketing Analytics in practice. See you there.
Aug 28, 2018
Really loved the course and instructor. Had various question about defining matrix for digital marketing and other question. Almost all got answered in most practical way. Thanks to Kevin Hartman and Coursera. Lot of Regards for great work.
創建者 Valerie B•
Nov 26, 2017
A good course doesn't teach you everything, but it makes you discovered what you need to learn upon completing it - this is exactly the case of this course. Great readings, amazing insights and motivation to improve my skills further on!
創建者 Mohamed B•
May 21, 2019
It's really so excited course, and as a mathematical person i just feel like the same environment about knowing how to solve a mathematical problem through given data. I really enjoy it, and wish i can find my practical way to use it :)
創建者 Shashwat A•
Nov 22, 2019
This course helped me a lot in getting insights about Digital Analytics in Marketing perspective. The peer-graded assignments were thought provoking. I got to learn about different perspectives while grading assignments by my peers.
創建者 Ashish M S•
Jan 08, 2019
This course is important for understanding Marketing techniques and from where data can collected that can be used for advertising. We can understand how Different types of tools that can be used for various scales of organization.
創建者 Daniel K•
Nov 17, 2019
A great series of lessons on Marketing Analytics! As the title says it is more about the theory behind than it is about practical implementation, but - being aware of that - it is a great read that really helps staying up to date.
創建者 Thomas G•
Aug 19, 2015
Really good course. Mr Hartman is an excellent instructor, the lectures are well presented and lecture notes are easy to follow. Together with the required reading the course content feels really "complete". Highly recommended.
創建者 J S•
Jun 12, 2019
Great class! I highly recommend anyone looking for a better understanding how Marketing has become married to Digital Analytics. The professor offers real life examples and tools that aid in the learning experience. 5 Stars.
創建者 Sergio d l R•
Aug 29, 2015
Very good course. The material is very well presented and the quizzes and assignments are very consistent with the course material. I would recommend it to anyone who wishes to dig a little deeper into marketing analytics.
創建者 Desirai G•
Mar 11, 2016
This course has complimented the lessons I have been learning and I appreciate it is on-demand and self-paced. I am a busy professional with a family and I need to be able to learn on my own time. Great material. Thanks!
創建者 Ranja C R•
Jan 04, 2018
A little bit dray but once you get into the topic, it is a very goof introduction tot he marketing analytics. And the more you invest in it (all the supplemental documentation for example), the more you get proficient.
創建者 Aastha T•
Aug 20, 2017
Great insights on the various tools and best practices to market your brand in the digital world. I am looking forward to attending the next course to get some hands-on experience of managing data and using insights.
創建者 Gustavo S d S•
Nov 02, 2016
Great course. Helps you improve marketing strategies, by bringing the base knowledge and necessary theory within various articles, references, and interesting forum discussions. The lectures are clear and objective.