Chevron Left
返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,360 個評分
762 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

76 - 市场营销专业人士所需的数字分析:理论市场分析 的 100 個評論(共 747 個)

創建者 J S

Jun 12, 2019

Great class! I highly recommend anyone looking for a better understanding how Marketing has become married to Digital Analytics. The professor offers real life examples and tools that aid in the learning experience. 5 Stars.

創建者 Sergio d l R

Aug 29, 2015

Very good course. The material is very well presented and the quizzes and assignments are very consistent with the course material. I would recommend it to anyone who wishes to dig a little deeper into marketing analytics.

創建者 Desirai G

Mar 11, 2016

This course has complimented the lessons I have been learning and I appreciate it is on-demand and self-paced. I am a busy professional with a family and I need to be able to learn on my own time. Great material. Thanks!

創建者 Ranja C R

Jan 04, 2018

A little bit dray but once you get into the topic, it is a very goof introduction tot he marketing analytics. And the more you invest in it (all the supplemental documentation for example), the more you get proficient.

創建者 Aastha T

Aug 20, 2017

Great insights on the various tools and best practices to market your brand in the digital world. I am looking forward to attending the next course to get some hands-on experience of managing data and using insights.

創建者 Gustavo S d S

Nov 02, 2016

Great course. Helps you improve marketing strategies, by bringing the base knowledge and necessary theory within various articles, references, and interesting forum discussions. The lectures are clear and objective.

創建者 Muhammad I

Jul 08, 2019

Digital Analytics for Marketing Professionals: Marketing Analytics, in theory, is must for marketers, It makes you, understand the data, analyze it and bring actionable results.

Excellent course for analyst

創建者 SRIKANTH

Feb 13, 2017

I liked the course and the way of approach. The examples and the strategies explained are brief and up to the point. Now I'm encouraged to take one more course in this specialization and make some progress.

創建者 Jayant S

Oct 10, 2016

Great course! Lays solid foundation for approaching Marketing Analytics. Those already into it might find the content elementary but it is very useful. Looking forward to completing the specialization!

創建者 AKINNAGBE I S

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

創建者 Timbake D

Sep 11, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

創建者 Andrew D B

Oct 28, 2019

excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.

創建者 Julie L

Oct 18, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

創建者 Akin F A

Sep 11, 2019

Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.

創建者 Rohit R

Jul 29, 2019

This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.

創建者 LI D

Jan 01, 2017

Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.

創建者 Kumar V

Apr 09, 2018

This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.

創建者 Jennifer H

Jun 10, 2019

Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.

創建者 chen

Aug 14, 2015

Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.

創建者 Vaibhav C

Feb 10, 2020

It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools

創建者 ROBERT C M

Jun 24, 2019

I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.

創建者 Fernando R

Apr 09, 2019

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

創建者 Hilmi S

Feb 25, 2017

Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.

創建者 Marcos M

Nov 07, 2016

Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!

創建者 Carmen C

Sep 21, 2015

The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.