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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,812 個評分
928 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


101 - Viral Marketing and How to Craft Contagious Content 的 125 個評論(共 909 個)

創建者 Svyatoslav A

Mar 10, 2017

Excellent course!

Nice manner of presentation, very clear, well designed without info overloading.

A lot of examples make it easier to remember the mail topics.

Thank you very much for this course!

創建者 alexandra c

Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

創建者 Nanda K K N

Aug 16, 2016

Very informative and useful. I suggest you to include a project w.r.t viral marketing campaign to test and evaluate at the end of the course, if possible.

創建者 Yogesh J

Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

創建者 Kevin R

Apr 22, 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

創建者 Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

創建者 Rashid S

Aug 21, 2017


創建者 Silvia C R

Jul 12, 2017

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

創建者 pycogenic

Mar 27, 2017

Its a good informational course

創建者 Ricardo S

Apr 20, 2016

Super course. Very concise but full of insight. Highly recommended.

創建者 Leopoldo R J

Oct 01, 2016


創建者 Judy M C S

Apr 17, 2017

I found the course very comprehensive yet easy to understand. Kudos to Prof. Berger who used conversational words in his lecture, as well as fun and appropriate examples. Grateful also to Coursera for a very user-friendly website and mobile app, which enabled me to study and learn even as I commute to work or going home. Thanks a lot and I will definitely enroll in a similar class!

創建者 Tushar K M

Dec 20, 2015

Well explained and good examples...Basic stuff we tend to forget when we move up in the corporate world

創建者 Châu Q V

May 05, 2017


創建者 Edson d O V

Apr 26, 2018

Very nice and helpful course!!!

創建者 Frédérick B

Mar 19, 2016

Probably one of the most insteresting MOOC out there.

創建者 Didier B

Jun 16, 2017

Excellent course

創建者 Alan A

Jun 28, 2016

Good Class

創建者 heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

創建者 Harshad D

Jan 06, 2018

A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.

創建者 Ian D

Sep 07, 2017

This course is filled with very practical and useful information that is useful at every level of the corporate hierarchy, even when it comes to simple strategies for getting employees to retain information. Obviously, the primary motivation for taking this course is to spread your company's content, and the solutions provided in this course will go a long way toward achieving that objective.

創建者 xiaochan d

Sep 03, 2017

Very useful!

創建者 Zac P

Mar 22, 2017

Great lectures with plenty of useful examples and great insights!

創建者 Honda R C L

Mar 15, 2017

Nice and interesting. Really useful for startup guys.

創建者 Max L

Oct 10, 2016

The course is great, very informative and easy to remember.

I like the book as well.