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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,994 個評分
986 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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126 - Viral Marketing and How to Craft Contagious Content 的 150 個評論(共 967 個)

創建者 Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

創建者 Tejon T W

Oct 07, 2016

Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.

創建者 heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

創建者 Jackie L

Apr 18, 2017

Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!

創建者 Annette N

Jun 17, 2016

I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.

創建者 Christopher F

Sep 30, 2019

Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.

創建者 Mai L

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

創建者 Marina K

Aug 06, 2019

This was an excellent course I really enjoyed.

Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.

Congratulations and thank you for the educational trip.

創建者 Raphael C

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

創建者 Svyatoslav A

Mar 10, 2017

Excellent course!

Nice manner of presentation, very clear, well designed without info overloading.

A lot of examples make it easier to remember the mail topics.

Thank you very much for this course!

創建者 Khanyisani K

Aug 13, 2017

This course was amazing. It was well delivered, engaging and mostly it made me learn about the psychological aspect of marketing that I wouldn't otherwise have known had I not taken this course.

創建者 Isabel M

Mar 02, 2016

Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.

創建者 Mirna O

Feb 07, 2017

Very simple but insightful course! The videos were of high quality, the professor communicated very well the subject, and I like the homework load that wasn't that much so I can stay focused.

創建者 Nickle L

Jan 30, 2017

The tips and principles that I learned from this course is priceless. I can't wait to apply them to my business. Thanks very much professor. I also consider to buy the book for my references.

創建者 Gehad E

Jul 30, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

創建者 Sukaina

Jul 05, 2019

I'm still in the middle of the way and yet many thoughts and ideas have changed and improved in the marketing field as I'm working on my own project, it worths enrolling, thank you so much!!

創建者 Susanne S

Jul 23, 2019

The course helped me to get a great overview of the scientific background for Viral Marketing and key factors to keep in mind when building a now marketing strategy for a product oder idea.

創建者 Lau J H

Mar 04, 2018

As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!

創建者 Mauro

Aug 24, 2017

Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.

創建者 Jon G

Mar 22, 2020

I thoroughly enjoyed Viral Marketing and How to Craft Contagious Content! Jonah Berger does a fantastic job. I look forward to reading his book The Catalyst - How to Change Anyone’s Mind.

創建者 Asma A

Aug 06, 2017

great course! easy to understand and easy to complete! Not to mention, the course videos itself are very engaging and well crafted. Thanks for making it available online and free of cost!

創建者 武利鑫

Jun 14, 2016

This course is very useful for marketers and advertisers , because craft customers content is the first stage for sales, viral marketing will help firm got many customers in a short time.

創建者 Anna S R

Oct 27, 2017

Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.

創建者 Anna A

Apr 23, 2017

Fantastic course!!!! Thank you so much!!!

I started it because of natural curiosity, but I found so many useful tips for my job!!!!! It's incredible!!!!

Brief, informative and gripping!

創建者 Vladislav T

Jun 14, 2016

I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books