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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
4,145 個評分
1,377 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT
2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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126 - Viral Marketing and How to Craft Contagious Content 的 150 個評論(共 1,355 個)

創建者 Vinitt J

2020年5月19日

Great content and i thoroughly enjoyed the course. The professor had an in-depth knowledge about the subject. However he should have mentioned this book "The Tipping Point" as many of the things has already been discussed by Malcolm Gladwell. Thanks anyways

創建者 Abrar

2017年11月9日

Professor Berger makes every lesson so easy to understand. His clear and relevant examples behind each information is so contagious that it sticks to my brain even after finishing this wonderful course. The lessons got are priceless & I highly recommend it!

創建者 Gautam K

2016年4月16日

Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)

創建者 Zangziqing

2016年4月22日

It is a quite interesting course that enables you to understand how we can best create information more memorable and even impress other people. You get inspired by being shared with those useful principles that are applicable to many domains of our life

創建者 Ann-Elise K

2017年11月19日

I have started numerous Coursera courses, and finished few. This course kept me engaged throughout. Lectures were well delivered, content was creative and relevant and I received some take away suggestions and reminders from each week. I highly recommend.

創建者 Conćhita T

2017年9月26日

I took this course because I'm curious about Marketing and how I want to know so much more about it,

Had so much fun learning about Crafting Contagious content that can go Viral, I applaud sir Jonah Berger for making this Course worth it and Educational.

創建者 Janet R

2020年4月11日

This was an easy course but the professor was engaging and the content was interesting and fun. I learned a lot and have a lot to think about. I’ll refer back to the concepts in this course often as I reposition my small business and redesign my website.

創建者 Amy D

2016年9月29日

A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.

創建者 Timothy L

2020年3月21日

This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.

創建者 Reynald S

2017年5月3日

I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone

Thanks Prof. Jonah.

創建者 Nader A

2020年2月26日

Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.

創建者 Hollye D

2017年7月3日

Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.

One note- so many typos in the written content! It reflects poorly on such a good course.

創建者 Terry B

2017年3月6日

This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.

創建者 Riddhi J

2020年10月31日

I love the fact that all the videos are quite short and to the point. The professor is apt with his information and knowledge and very well spoken. Enjoyed the course thoroughly. Would recommend it to anyone who wants to dive deeper into this niche.

創建者 Santhosh K S

2020年4月7日

This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.

I wish this could have ended up with a practical project as well.

創建者 Peter

2019年9月17日

the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant

創建者 Hassan T

2017年10月16日

Wonderful course with real world examples that were really enlightening. Professor Jonas style of teaching interspersed with real world examples is just the right kind of course for someone aspiring to pursue a career in marketing. Thank you Sir.

創建者 Nadia P

2017年7月13日

Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.

創建者 Deleted A

2017年1月12日

This is a very useful and interesting course. Professor explained the concepts in completely and provided examples. This course should make you a better content writer and will help make your messages stickier. I recommend it to budding writers.

創建者 Siddhant C

2020年7月15日

I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.

Information is concise and on point and I encourage all marketeers to take up this course.

創建者 Matthew L

2020年5月12日

This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.

創建者 J-Man

2019年2月7日

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.

創建者 Asad U Z

2017年12月20日

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

創建者 Mike B

2016年1月2日

Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)

創建者 Eddie L

2017年2月12日

I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.