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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,813 個評分
928 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


126 - Viral Marketing and How to Craft Contagious Content 的 150 個評論(共 910 個)

創建者 Tomas M

Feb 09, 2016

El curso es excepcional. Muy útiles y repletos de ejemplos

創建者 Uchenna N

Dec 09, 2015

This course provides material vital to the success of any marketing campaign. I learned what makes products and services more appealing to their target market, and how this information is shared. I recommend this course for any small business owner or marketing professional.

創建者 Svetlana B

May 17, 2016

Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards


創建者 Julio L

Dec 18, 2017

Lots of great information and well-put together. Excellent for start-ups and other small businesses.

創建者 Nebojsa V

Dec 12, 2016

Very short and very precise. One of the best I had so far

創建者 Sagar B

May 03, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 pycogenic

Mar 27, 2017

Its a good informational course

創建者 Leopoldo R J

Oct 01, 2016


創建者 Ricardo S

Apr 20, 2016

Super course. Very concise but full of insight. Highly recommended.

創建者 Judy M C S

Apr 17, 2017

I found the course very comprehensive yet easy to understand. Kudos to Prof. Berger who used conversational words in his lecture, as well as fun and appropriate examples. Grateful also to Coursera for a very user-friendly website and mobile app, which enabled me to study and learn even as I commute to work or going home. Thanks a lot and I will definitely enroll in a similar class!

創建者 Tushar K M

Dec 20, 2015

Well explained and good examples...Basic stuff we tend to forget when we move up in the corporate world

創建者 Châu Q V

May 05, 2017


創建者 Mauro

Aug 24, 2017

Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.

創建者 Alan A

Jun 28, 2016

Good Class

創建者 heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

創建者 Reynald S

May 03, 2017

I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone

Thanks Prof. Jonah.

創建者 Carola S

Nov 25, 2017

The content was more than interesting and the professor explains conceptos very clear.

創建者 Kevion D

Jan 16, 2016

This was probably the easiest Coursera course I've ever done. Easiest in that I found the professor engaging and the material expertly and simply presented. The course content was thus readily digested and committed to memory. You can marathon this in less than a day and it won't feel like a chore because it's fun! Try it out. =)

創建者 Julio C O

Dec 14, 2016

It's the best course ever I taked

創建者 AIDA B S H

Dec 07, 2015


創建者 Joseph O

Apr 30, 2017

If you want to get anything to go viral; get this course!

創建者 Leo Z

Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

創建者 Eleni C

Jun 02, 2017

Very interesting course with lots of practical examples! I would definitely recommend to others.

創建者 Smruti M

Jul 28, 2017

Excellent Stuff . Pure science and practical way to understand how to craft for contagious content.

創建者 Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.