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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,819 個評分
930 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


176 - Viral Marketing and How to Craft Contagious Content 的 200 個評論(共 910 個)

創建者 Xavier T

Jul 06, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

創建者 Michael S

Aug 23, 2017

Jonah's information was easy to understand and was useful. Compared to some other courses, I didn't get bored learning. Although it wasn't about how to write an ad or make a video, he covered possibly the most important part of marketing; how ideas stick. Hopefully he'll teach more marketing classes. Thanks for all the useful knowledge.

創建者 Deleted A

Mar 13, 2017


創建者 Muhammad I A T

Dec 21, 2015

Simple, Effective and Useful.

創建者 Nzube E

Aug 23, 2017

Really liked the course. Short, sweet and to the point.

創建者 Olga C

Mar 04, 2017

Отличный курс, хорошие примеры, советую!

創建者 Irma R

Dec 22, 2015

This course seems maybe a little too simple for me, but it contains many useful ideas, and the lecturer's presentation was absolutely great. Thanks!

創建者 Asad-uz-Zafar

Dec 20, 2017

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

創建者 Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

創建者 Magdalena A

Apr 24, 2016

Very useful and enjoyable! I totally recommend it!

創建者 Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 Mahida R

May 02, 2017

Very interesting subject. Great teacher, well explained, good examples and a clear exposure of the thema.

創建者 Anna V

Jan 26, 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

創建者 Sagar B

May 03, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 Alina N

Nov 02, 2017

It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.

Creative atmosphere,

great and concrete examples of marketing successfully made actions from well-known world companies,

SUCCESs rule is 100% to use,

consistent information full of science facts,

marketing bases and rules how to gain more influence on market within the power of social network

all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.

i highly recommend to go through this Course and get all the marketing tricks into your business/work experience

創建者 Yuliya E

May 25, 2017

Very useful information!

創建者 Sumi E J

Feb 02, 2017

Very good course

創建者 Tuyen N V

Jun 03, 2017

Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

創建者 Greg C

Jul 01, 2017

Very clearly explained and interesting, I really liked this course.

創建者 Marko M

Mar 15, 2017

The best and must-read in the content marketing field!

創建者 Martin R

Feb 24, 2017

Awesome! Needs some improvement on the slides though...

創建者 urša r

Nov 02, 2016

Thoroughly enjoyed it.

創建者 Luiza T

Oct 25, 2017

Amazing course, super informative, interesting and smooth.

創建者 Jessica M

Dec 13, 2016

Great! Learnt more about how networking really works and how to go about making a sales strategy more catchy! Thanks

創建者 Ninel B

Jun 06, 2016

Interesting course, useful ideas! Thanks, Professor!!!