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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,804 個評分
925 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


76 - Viral Marketing and How to Craft Contagious Content 的 100 個評論(共 905 個)

創建者 Nickle L

Jan 30, 2017

The tips and principles that I learned from this course is priceless. I can't wait to apply them to my business. Thanks very much professor. I also consider to buy the book for my references.

創建者 James

Dec 22, 2015

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

創建者 Kerri G

Feb 13, 2017

This was a quick course with highly engaging content.

創建者 Marcia

Aug 21, 2017

Great course! I love it

創建者 Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sol A O

Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

創建者 Debra

Feb 08, 2016

Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

創建者 Dora B

Sep 24, 2017

Quick and easy to grasp!

創建者 Robert B

Nov 17, 2016

Really useful and very interesting - I loved this course!

創建者 Philip H

Dec 07, 2016

Filled with lots of pieces of wisdom that can be used beyond just marketing!

創建者 Arie v G

May 28, 2016

great course, very practical information

創建者 Helena S

Jul 18, 2017

Brief but fascinating and useful.

創建者 Richard K A

Mar 11, 2017

Great introductory course to creating sticky,viral content. I'd recommend it to anyone who wants to know about creating cut-through content.

創建者 Satya N M

Oct 15, 2016

Course was well designed, broken down into digestible chunks. And the instructor gave a practical demonstration of one of his techniques in the video, without ever talking about it (I leave it to you to find out).

創建者 Gautam K

Apr 16, 2016

Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)

創建者 Kim N

Nov 29, 2016

Amazing material!

創建者 Yuting C

Dec 23, 2016

I found myself extremely attentive throughout all four weeks of class. Jonah makes things simple (with only about 5-8 mins of each class) while continuously bringing a new perspective to viral marketing. Every second of class was important, informative, and interesting! The Tina's three I's! Thank you!

創建者 Carlos L

Sep 18, 2016

Professor Berger is undoubtedly one of the greatest experts in social influence and viral marketing, this has been one of my favorite courses.

創建者 Bushkevich N

Oct 07, 2017

excellent, straight to the point, engaging, informative course. Very good lecturer (teacher).

創建者 Tan H R

Dec 22, 2016

Very interesting course with great examples of real life marketing

創建者 Gabriel R L

Dec 13, 2015

Great content.

創建者 Reinaldo L d O e C

Dec 07, 2015

One word about this course: fantastic! Very useful, very practical. A five stars!

創建者 Gehad E

Jul 30, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

創建者 Noemi M F

Dec 26, 2016

If you want to know something about viral marketing in a compact and quick way, this is probably the best course on offer. It will get you thinking.

創建者 Ross S

Dec 31, 2015

Interesting and enjoyable.