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Viral Marketing and How to Craft Contagious Content, 宾夕法尼亚大学

4.7
2,560 個評分
855 個審閱

課程信息

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

創建者 ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

創建者 RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

篩選依據:

837 個審閱

創建者 Jorge Tierno Rey

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

創建者 Bhagirath Vala

Apr 20, 2019

Very insightful.

創建者 Ariana Singer

Apr 11, 2019

A very insightful course which outlines key marketing skills.

創建者 Ada R Francois

Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

創建者 Tania Yaoska Krupskaia Rojas Vargas

Apr 09, 2019

Siendo alguien muy práctica, considero este curso muy completo, con los conceptos necesarios y el análisis concentrado de cómo funciona el contenido viral, para la posterior creación propia del mismo. Aplicando cada uno de los conocimientos aquí aprendidos y complementándolos con un poco de creatividad y estudio previo del mercado al que pretendamos dirigirnos, podremos comenzar a trascender con nuestros servicios y productos de forma que la gente se contagie positivamente y nos ayude a difundir nuestro mensaje orgánicamente. Se los recomiendo. ¡Muchas gracias Coursera!

創建者 Daniel Espina

Apr 09, 2019

Great content,

創建者 Pooja Shah

Apr 08, 2019

Amazing course! Very informative and useful. Thank you professor.

創建者 Aneta Katarzyna Rusinek de Souza

Mar 26, 2019

Very interesting, presented in a clear and interesting way.

創建者 Prayash Kumar Mohanty

Mar 25, 2019

The way the content has been described is quite good. Amazing content with amazing professor. Furthermore, relevant examples have been provided from time to time so that the concept is crystal clear among the students.

創建者 Hadi Ghadry

Mar 23, 2019

Best course I have ever taken, most useful one, automatically shapes the way you think and you start understanding in return how everything in society works. This is a weapon, way more powerful than it seems. Looking forward to taking more courses from instructor Berger if any get posted on Coursera.