Aug 22, 2018
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
創建者 Idan L•
Sep 22, 2017
Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.
創建者 Shubham J•
Aug 19, 2016
Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!
創建者 Mike H•
Feb 10, 2018
Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product
創建者 Michelle M•
Mar 17, 2017
The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.
創建者 Anna V•
Jan 26, 2016
Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)
創建者 Paresh B•
Mar 05, 2016
The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.
Thank you Coursera for making this course available to us.
創建者 Kevin R•
Apr 22, 2018
Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.
I definitely learned a lot and can use these strategies in the workplace
創建者 Vivek S•
Aug 02, 2017
This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.
創建者 Wandile M•
Jan 02, 2020
The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.
創建者 Садыков Ч З•
Nov 07, 2018
Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.
創建者 Clemdon S R B•
Jul 19, 2017
It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.
創建者 Elizabeth R•
Sep 07, 2018
I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.
創建者 Keith D•
Feb 06, 2017
Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter
創建者 Aris D•
Oct 27, 2016
Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.
創建者 Ganna P•
Nov 30, 2017
It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)
創建者 Esteban R•
Sep 09, 2017
This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.
創建者 Boules N L•
Jun 15, 2017
Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !
創建者 Chiheb C•
Aug 03, 2019
I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)
Dec 22, 2015
The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.
Nov 02, 2017
Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))
創建者 Jaima S•
Sep 12, 2017
Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!
創建者 Atisha M•
May 16, 2018
I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.
創建者 Pablo M•
May 09, 2017
I am satisfied with the course. It was short but with so much information. The teacher use good examples to explain marketing concepts. I highly recommend it.
創建者 Celine B F•
Mar 12, 2017
Very informative and well explained! Interesting supplements to the lessons through videos and the instructor, Jonah Berger, taught the lesson clearly. Kudos!
創建者 Aayush S•
May 15, 2019
Good and Practical course, the knowledge is useful and can be used in any field of work besides it help one make better decisions whether long or short term.