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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,531 個評分
1,506 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML
2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

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251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 1,488 個)

創建者 Susanne S

2019年7月23日

The course helped me to get a great overview of the scientific background for Viral Marketing and key factors to keep in mind when building a now marketing strategy for a product oder idea.

創建者 Lau J H

2018年3月4日

As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!

創建者 Sameer G

2020年9月5日

One of the most thought provoking and insight giving course in have completed. It is going to help me in my future life abundantly. Jonah Berger is a genius. very happy with the learnings.

創建者 Mauro

2017年8月24日

Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.

創建者 Jhonatan C C

2021年6月22日

The course is very good. it's worth taking this course. This course opened my mind a lot to social network marketing strategies, it will certainly be very useful for my professional life.

創建者 Jon G

2020年3月22日

I thoroughly enjoyed Viral Marketing and How to Craft Contagious Content! Jonah Berger does a fantastic job. I look forward to reading his book The Catalyst - How to Change Anyone’s Mind.

創建者 Asma A

2017年8月6日

great course! easy to understand and easy to complete! Not to mention, the course videos itself are very engaging and well crafted. Thanks for making it available online and free of cost!

創建者 武利鑫

2016年6月14日

This course is very useful for marketers and advertisers , because craft customers content is the first stage for sales, viral marketing will help firm got many customers in a short time.

創建者 dipra j

2020年5月18日

The whole course was very interesting and helped me to learn new startegies. I really liked the way Mr. Jonah explained a topic seamlessly and used examples to make it clear. Thank you!

創建者 Anna S R

2017年10月27日

Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.

創建者 Anna A

2017年4月23日

Fantastic course!!!! Thank you so much!!!

I started it because of natural curiosity, but I found so many useful tips for my job!!!!! It's incredible!!!!

Brief, informative and gripping!

創建者 Jeevan L

2020年7月14日

Extremely thankful to Coursera and Professor Jonah Berger for such informative content. I will be revisiting the videos, gonna be very useful for myself and my students. Big thanks.

創建者 Vladislav T

2016年6月14日

I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books

創建者 Itika V

2020年6月5日

Professor Berger was really illustrative, all the examples he gave during the lecture not only helped to understand the ideas completely but also made the lectures super interesting.

創建者 CHANDRAKETAN S

2017年5月2日

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

創建者 claudine l c m

2020年11月14日

It was nice having this short term course finished now.How I love it.however, could I get a certificate out from this course? I mean a free one?Well anyway, thanks so much for this.

創建者 Kunga S

2018年5月15日

It is an amazing course. Simple yet explains quite a lot about marketing through effective examples.

A must to learn course for everyone and at any level , beginner or intermediate.

創建者 Lokesh M

2017年8月6日

This is the best marketing information course ever I've seen... Amazing insights into the Science behind the Hit or Flop of the product or campaign... Thank you so much Professor...

創建者 Anurag W

2020年10月26日

This course helped me alot! Professor Jonah opened up a new ways to look at content creation. His example based and simple to understand course Is sure to help anyone who enrolls!

創建者 Mugdha B

2017年2月5日

It was a very helpful course. Mr. Berger was exceptional with his examples and explanation. His book is exemplary. I find use of his concepts in my daily business conduct. Thanks!

創建者 Aphelele J

2021年3月26日

The content is very informative and provides an understanding of why some things become popular than other and how to market your product or service to better reach more audience

創建者 Marie-Laure L

2020年5月16日

It’s an interesting and fun course if marketing and content creation are applicable to your career. I took this class while unemployed and it was such a breeze. Highly recommend!

創建者 James H

2019年8月31日

The course teach me lots of stratagies and methods that make me get to know about how the contagious marketing skills are crafted. It is really helpful to my future developement.

創建者 Idan L

2017年9月22日

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

創建者 Shubham J

2016年8月19日

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!