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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,812 個評分
928 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 909 個)

創建者 Paola P

Oct 25, 2016

I loved it! Thanks Professor!

創建者 Kevin H

Dec 22, 2016

I feel like I understand everything that's both annoyed me and provoked my interest about marketing and the things that spread through social media. Presented excellently with confidence in the research!

Very thankful for the wealth of information provided in this course!

創建者 Keith D

Feb 06, 2017

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

創建者 abhishek p s

Dec 31, 2016

It is an awesome course and has taught me a lot. It teaches as to why creating viral content is not a random phenomenon, but ha science behind it. It teaches creating sticky ideas, use of Networks, Marketing strategies and a lot more. All in all, it is a very nice course.

創建者 Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Akshay R P

Apr 25, 2017

Useful & exciting class..

創建者 Kristen M

Aug 29, 2017

Great course! Informative, interesting, and engaging.

創建者 Dinesh N

Jan 29, 2017

Great course. Thank you.

創建者 Aguss F C

Oct 30, 2016

Really good, lot of ideas came out to me from this course!

創建者 Tallal B N

Jan 03, 2017

Very Informative.

創建者 Yaroslav

Jul 02, 2017

Very successful and useful cours! Thanks.

創建者 Peter K

Dec 22, 2016

Great information with practical examples.

創建者 Alston W

May 01, 2017

It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!

創建者 Pallav K S

Mar 23, 2017

A great course . Thanks a lot Prof. Berger - it was really engaging and interesting course.

創建者 Danielle P

Mar 28, 2017

I really enjoyed this course! I learned a lot, and the material and presentation was engaging and informative.

創建者 Vish M

Dec 24, 2016

Loved this super easy to understand class!

創建者 John G

Jun 12, 2017

Some very useful concepts that are easy to aply in life and work.

創建者 Anju M

Aug 11, 2016

It is an exceptional course... holds the key to viral marketing

創建者 Antoniio

Oct 20, 2016

Best course ever.

創建者 Ayushi K

Jan 31, 2017

Excellent Course....

創建者 Saloni K

Aug 13, 2017

Great course for those starting out in the content / marketing domain

創建者 Raquel N

May 15, 2017

Pretty useful in day to day projects.

創建者 Ratan D K

Jun 08, 2017

Very helpful and innovative course and indeed a charming professor who helped us to understand the nuances of crafting contagious content. Thanks a lot

創建者 Kate D

Feb 07, 2018

I participated in this course, I read his book and I'm in love. I love how easy he breaks down core concepts in marking and helps a student and business person like myself walk away with action items. I learned things I could use to improve my marketing strategy tomorrow!

創建者 Preeti S

Aug 19, 2017

Loved the course. The explanation, content all of it was excellent. I highly recommend this course.