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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,927 個評分
961 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VP

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

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226 - Viral Marketing and How to Craft Contagious Content 的 250 個評論(共 944 個)

創建者 Debra

Feb 08, 2016

Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

創建者 Sol A O

Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

創建者 Heather R

Sep 05, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

創建者 Bharath N

Jul 03, 2017

Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

創建者 Bisi O

Jul 03, 2017

I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

創建者 Margaret G

Jun 27, 2017

a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences

創建者 Ignacio V

Dec 09, 2015

Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

創建者 Ching-Wen L

Jul 26, 2017

Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.

創建者 Deniz K

Jun 26, 2017

Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.

創建者 Sumit J

Aug 16, 2019

This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.

創建者 Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

創建者 Clare A M

Mar 08, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

創建者 Tengis B

May 24, 2019

Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!

創建者 Ada R F

Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

創建者 Khawlah A A

Nov 18, 2017

This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

創建者 Sathish K S

Jun 02, 2016

When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.

創建者 Carlos M A O

Jun 18, 2019

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

創建者 Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sagar B

May 03, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Veana M Q

Mar 09, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

創建者 Pooja V

Feb 04, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

創建者 Sarah G

Apr 13, 2016

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

創建者 Mariia P

Jan 15, 2018

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

創建者 Leo Z

Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.