Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,812 個評分
928 個審閱

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

篩選依據:

226 - Viral Marketing and How to Craft Contagious Content 的 250 個評論(共 909 個)

創建者 Craig A

Aug 20, 2017

One of my favorites

創建者 Conrad A

Sep 06, 2017

Very informative . Thank You.

創建者 Ignacio V

Dec 09, 2015

Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

創建者 Anna S R

Oct 27, 2017

Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.

創建者 TEO H P

Dec 02, 2017

Coming from accounting and finance background with limited knowledge in marketing and digital marketing the powerful impact of social media and network, i find this course very useful in my current role as business partner to other function in my department when discussing ideas, strategy and plan.

創建者 Hocman C

Nov 06, 2017

It is a verry concise course, full of solid information. It was easy to comprehend even with a minimun knowledge about the marketing field, and that is because it didn't came with a lot of scientific terms (or they were explained easily). Some knowledge in the behavioural sciences help at better understanding a big part of this course.

創建者 Michael W N

Nov 14, 2016

Over time I have been doing various courses that have never addressed the science of things and this was just the right course for me. Am so happy to have done it and I have already tested the learnings looked at the videos in depth and researched much more. Seeing the science is even more exciting thank you very much for this.

創建者 ANNA K

Aug 25, 2017

Structures approach, fun and hands-on.

創建者 Deepak S

Dec 21, 2015

Awesome course and awesome Professor!!!! Thanks a lot for your amazing designand delivery of this course!!!

創建者 Salvador A d A C

Jul 07, 2017

Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

創建者 Essra A M

Feb 23, 2017

Excellent course presentation and content , very helpful thank you very much for taking the time to share all these pieces of knowledge , really appreciated

創建者 Bach N L

Sep 24, 2017

The course is very interesting and useful. I love the actual example that being shown during the course.

創建者 hamza m

Jan 13, 2017

Awesome course. Help to understand basic changes that effects us globally.

創建者 Vinayak G N

Aug 03, 2017

Great

創建者 Osama s

Mar 04, 2016

great course and it provides an awesome ways of thinking

創建者 Chuong T

Nov 10, 2017

Short, Concise, and to the point. Love the video example.

創建者 Natalia

Sep 18, 2017

It was a great course, though a bit short and is consistent of videos and quizzes only. It'd be great if it had some practical exercises - assignments or experiments. Since one of the major covered topics is social media I would imagine it won't be difficult to offer some examples or practical tests in that field.

創建者 Josiah M

May 23, 2017

After reading dozens of books and taking way too many courses, I found something that actually teaches principles rather than techniques! Amazing!

創建者 Özge S G

Apr 02, 2018

Very useful and enjoyable. It is short but I passed the course with a lots of information.

創建者 Xavier T

Jul 06, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

創建者 Michael S

Aug 23, 2017

Jonah's information was easy to understand and was useful. Compared to some other courses, I didn't get bored learning. Although it wasn't about how to write an ad or make a video, he covered possibly the most important part of marketing; how ideas stick. Hopefully he'll teach more marketing classes. Thanks for all the useful knowledge.

創建者 Deleted A

Mar 13, 2017

GREAT

創建者 Muhammad I A T

Dec 21, 2015

Simple, Effective and Useful.

創建者 Nzube E

Aug 23, 2017

Really liked the course. Short, sweet and to the point.

創建者 Olga C

Mar 04, 2017

Отличный курс, хорошие примеры, советую!