Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
3,516 個評分
1,172 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

篩選依據:

226 - Viral Marketing and How to Craft Contagious Content 的 250 個評論(共 1,156 個)

創建者 RINKESH A

Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.

創建者 Sheny O

Jul 27, 2019

the course was so simply explained and detailed. thank you coursera for this and more. i hope i am granted fiancial aids to further my knowledge acquisition

創建者 LAKSHMANAN R

Nov 14, 2017

The examples are accurate and interesting. The perfect blend of theoretical and practical information which can be implemented on our work right from day 1.

創建者 Alvaro R

Aug 21, 2017

Really useful and practical, I particularly liked how the information given on this MOOC can be used on all kinds of cases, practices and work environments.

創建者 Essra A M

Feb 23, 2017

Excellent course presentation and content , very helpful thank you very much for taking the time to share all these pieces of knowledge , really appreciated

創建者 SAPTARSHI D

Jan 09, 2017

This course was indeed very informative and had played a big role in shaping up my concepts on Viral Marketing.

Thank you Prof. Jonah Berger and Coursera.

創建者 Jessica R

Dec 07, 2019

This course absolutely gave me new life :) Thank you for incredible insight and a beautifully laid out course - so sad its over as Ive loved every second!!

創建者 Nanda K K N

Aug 16, 2016

Very informative and useful. I suggest you to include a project w.r.t viral marketing campaign to test and evaluate at the end of the course, if possible.

創建者 Paul D B

Dec 11, 2015

An extremely interesting course taught by a very engaging professor. I certainly want to know more about this topic, so I purchased the professor's book.

創建者 Sreshtha C

Jul 26, 2019

One of the best courses i have ever come across, helps you decipher the myths of marketing to what's real and how to use those in real life experience.

創建者 Keisha B

Sep 28, 2017

This instructor knows what he's talking about. He was very straightforward, but also used engaging storytelling anecdotes for relevance and connection.

創建者 Ratan D K

Jun 08, 2017

Very helpful and innovative course and indeed a charming professor who helped us to understand the nuances of crafting contagious content. Thanks a lot

創建者 DIVYA T

Apr 13, 2020

Prof Berger's contents were Contagious like the course itself! Loved this small yet efficient session that covered most contents under Viral Maketing.

創建者 Salvador A d A C

Jul 07, 2017

Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

創建者 Tuyen N V

Jun 03, 2017

Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

創建者 Kostas K

Apr 08, 2017

Really enjoyable and tons of interesting stuff to learn and adopt to your career. Even on your everyday understanding of how people think and connect.

創建者 Svetlana B

May 17, 2016

Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards

Svetlana

創建者 shafiq m i

May 22, 2020

A detailed theoretical approach to observing social media influence in our daily life and we can play the same role in creating contagious contents

創建者 Wankaew

May 11, 2020

I learned lots of new and interesting stuff which can be apply in real life. Thanks to the professor for such a fun and easily to understand course.

創建者 Agustín L

Jul 17, 2017

Loved it! The speaker is a great teacher. The use of videos and visual examples really helped me to grasp the terminologies and ideas of the course.

創建者 Noemi M F

Dec 26, 2016

If you want to know something about viral marketing in a compact and quick way, this is probably the best course on offer. It will get you thinking.

創建者 Irma R

Dec 22, 2015

This course seems maybe a little too simple for me, but it contains many useful ideas, and the lecturer's presentation was absolutely great. Thanks!

創建者 Alexander I

May 26, 2019

Помогло в жизни сильно. прошел больше года назад, но заметил как по-другому стал воспринимать происходящее вокруг (реклама, социальные сети и т.д.)

創建者 Rich

Dec 29, 2016

Great course and very easy to understand. I really enjoyed the course session and all the video that was used especially the "Panda ad". Great job!

創建者 Andrey B

Apr 09, 2020

Mr. Jonah Berger is one of the best professors I ever had! He is terrific and the lessons are very exciting!

Thank you very much for the knowledge!