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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,804 個評分
925 個審閱

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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26 - Viral Marketing and How to Craft Contagious Content 的 50 個評論(共 905 個)

創建者 Burnell N

Jan 22, 2019

very informative

創建者 Felicia C B

Feb 08, 2019

Interesting, engaging, completed in 2 days.

創建者 Gabriella S

Feb 11, 2019

Such a fun and interesting learning experience! Thankful for the privilege to learn from Mr. Berger!

創建者 Stefan B

Feb 11, 2019

Good information and great videos from mr. Berger!

創建者 Ronelle L

Feb 12, 2019

Good place to start.

創建者 Jordan W

Feb 07, 2019

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.

創建者 Mayur H

Feb 18, 2019

best course

創建者 Evan B

Feb 23, 2019

Great course that give you a structured approach to achieving virality.

創建者 Paramjit S

Feb 23, 2019

Great...

創建者 Kerry C

Mar 05, 2019

Haven't finished this course yet but it is already meeting all my expectations! I'm learning a lot and the content is focused,engaging and useful.

創建者 Erfan M

Mar 05, 2019

Very good course, covering message strategy in a modern sense.

創建者 Amy P

Feb 21, 2019

Great info that inspires new ideas for marketing content. Very interesting and enjoyable!

創建者 Chloe D

Mar 04, 2019

Very interesting and well-taught course

創建者 Clare A M

Mar 08, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

創建者 Jeff B

Mar 13, 2019

Great content, presentation, examples, and instruction on practical application.

創建者 Mina F

Mar 15, 2019

Informative and entertaining!

創建者 Faith A A

Mar 07, 2019

Amazing course you cannot afford to miss out on.

創建者 Leah Q

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

創建者 Sng L S

Dec 15, 2018

Easy to digest and immediately applicable.

創建者 Alejandro R F

Dec 15, 2018

Very good content. Useful.

創建者 Garima B

Jul 29, 2018

So wonderful! Practical and easy day to day genius applications ! Completed week 1 and I already love it!! :)

創建者 Jenny P

Aug 02, 2018

It a very useful course for open the view of marketing.

創建者 Lê B T

Aug 11, 2018

Great course!

創建者 Tanjim-Ul-Islam

Aug 14, 2018

Fantastic Course!

創建者 Mai L

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3