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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

3,002 個評分
987 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.


301 - Viral Marketing and How to Craft Contagious Content 的 325 個評論(共 968 個)

創建者 Luis A R L

Aug 02, 2017

I liked it very much. It was easy to understand and to visualize its practical benefits in the real world.

創建者 Anuj S

Apr 19, 2017

Brilliant course! I would never look at any advertisement the same way as earlier! I Salute the professor!

創建者 Amit B

Mar 31, 2017

I highly recommend this course. I made a right decision choosing this course. Best one I have came so far.

創建者 Spurthi B

Jan 01, 2017

very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!

創建者 Hossein R

Jun 23, 2017

Not just a very good course, but also a great instructor with amazing voice and teaching style, examples.

創建者 Mahida R

May 02, 2017

Very interesting subject. Great teacher, well explained, good examples and a clear exposure of the thema.

創建者 Bach N L

Sep 24, 2017

The course is very interesting and useful. I love the actual example that being shown during the course.

創建者 Patricia T

Sep 21, 2017

Great content, very simple and to the point. Condensed materials, tools and tips. Great teacher! Thanks!

創建者 socheata

Aug 07, 2017

I pop up ideas of campaign all the way while learning it. The course is simple and powerful. Recommenced

創建者 Enica K

Aug 06, 2017

I must say i Loved it and Prof Johan was easy on the ear, and did not make his lectures long and boring.

創建者 Kshitij M T

Mar 29, 2020

Very informative course! And professor Berger has made it really interesting with all the analogies...!

創建者 Stephanie A J

Mar 27, 2020

Super interesting! I was really engaged throughout the whole thing. I managed to complete it in 2 days.

創建者 Luis A G G

Sep 23, 2016

This is one of the greatest and most useful courses i've ever taken, simple, easy to follow and amazing

創建者 Liliana M

Jul 29, 2016

Completely loved this course! Very well explained and what I liked the most was its practical approach.

創建者 Tushar K M

Dec 20, 2015

Well explained and good examples...Basic stuff we tend to forget when we move up in the corporate world

創建者 Abhinav J

Jul 07, 2017

Excellent concepts. Would love to do an advanced version of this course if something similar comes up.

創建者 Melanie B W

Feb 04, 2019

Simple, pretty much basics, but taught in an amusing and fun to watch and listen sort of way. Thanks!

創建者 Dan W

Mar 01, 2018

Did exactly what its title said - efficiently, succinctly and captivatingly. I recommend this course.

創建者 Julio L

Dec 18, 2017

Lots of great information and well-put together. Excellent for start-ups and other small businesses.

創建者 Thomas A P

Dec 07, 2015

Highly recommend. Exceptionally engaging. Practical information that can be implemented immediately.

創建者 Victor J J

Dec 13, 2017

This course meant a lot for me, the knowledge that I acquired was to helpful for develop my career.

創建者 William B

Oct 15, 2017

One of the best structured and informative courses I've taken. I recommend this course. Well done!

創建者 Preeti S

Aug 19, 2017

Loved the course. The explanation, content all of it was excellent. I highly recommend this course.

創建者 Kshitiz S

Aug 18, 2017

Easy to understand and makes a lot of sense if you can relate with your own environment. Thank You.