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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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401 - 425 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By hadi h

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Feb 13, 2024

Professor Berger was an amazing lecturer. I gained a lot of in depth information and his use of real business examples made it easier to grasp.

By Jude N

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Jul 17, 2020

This course really taught me a lot on the science of making contagious content, and viral marketing in general. I highly recommend this course!

By UTTKARSH M

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May 2, 2020

Really loved the course content and the way it is stacked. The instructor is cool too. Highly recommended. Even an Audit course is recommended.

By Ayush M (

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Oct 26, 2019

The skills which I learn from this are really awesome!!! It helps me a lot in my startup. I personally want thanks, professor Jonah Berger. :)

By Suresh D

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May 13, 2019

A lot of useful new information in a nutshell. Now, I can always go back and refer it when I design a content or device a marketing strategy.

By Johanna Z

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Apr 27, 2018

Thanks for logic explanations. They were so easy to follow that I didn't even have to study for the tests, as everything made perfect sense :)

By Carlos L

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Sep 18, 2016

Professor Berger is undoubtedly one of the greatest experts in social influence and viral marketing, this has been one of my favorite courses.

By Daniele M

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Jan 4, 2016

Very interesting course, provider you a bunch of tools to understand how an idea, a product or a service can be promoter to guarantee success.

By kirana m

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Feb 25, 2023

The material is super simple yet clear. The professor knows what he's talking about, he gives example for every material which super helpful.

By Shweta J

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Jun 2, 2020

Very easy to understand and really interesting. Enjoyed doing this course alot and it helped me develop my skill set in many ways. Thank you!

By António D F

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May 8, 2020

Super interesting, easy to follow and the professor explains the subject in a claer, motivational way. Skills that will help develop careers.

By Gwyneth ( H

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Dec 12, 2017

This course was great! I really enjoyed Professor Berger's lectures and all of his fun examples. I would definitely recommend this to others.

By Paras A

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Aug 20, 2017

Superb feeling!

My first course completed online and I am sure that I will be able to use things taught by Professor Jonah. Thanks a lot Prof!

By David H V

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Nov 24, 2016

Mr. Berger it's a excellent teacher. Very clear, great examples. Even though english it's not my native lenguage, it was very understandable.

By Armand R

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Sep 21, 2016

I didn't expect this topic to be this interesting! Fantastic course! All of the lectures are themselves wonderfully...............contagious!

By Clarisse

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May 16, 2016

Excenent class for an overview of how things work with contagious content. I feel comfortable creating my tweets to gain likes and re-tweets.

By RJ

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Jan 17, 2016

Great course to understand how ideas spread through social network.

Professor Berger's style is very engaging and keeps wanting to learn more.

By Moha-Nur H

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Jan 15, 2022

I loved this course, it's not easy to make your content go viral, but this course make it look easy and simple. More thanks to the lecturer.

By Phuoc B

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Aug 9, 2021

This course just open a whole new world of marketing for me. I learned so much more about crafting content based on human behavior analysis.

By AM

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May 4, 2017

Have also read your book - this was a pleasing refresher. I was hoping for more pictures of the examples and stories you gave. All the best.

By benjamin P

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Mar 12, 2017

Muy buen curso, toca temas importantes en la industria. Además da claves para hacer que un producto o servicio sea contagioso y tenga éxito.

By Richard K A

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Mar 11, 2017

Great introductory course to creating sticky,viral content. I'd recommend it to anyone who wants to know about creating cut-through content.

By Madhulika S

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Mar 29, 2021

Thankyou so much for this Valuable lesson , It helped me both Professionally & Personally , Thankyou Professor Jonah Berger :) , Grateful .

By Sam C

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Jan 8, 2024

I was skeptical, but you do learn a lot of human psychology tactics to motivate people to take action and engage with the story you share.

By Hussein O

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Jul 5, 2022

Thank you so much for the opportunity to learn this course. I enjoyed every process of learning. Well detailed and interesting examplesnd