Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

3,014 個評分
991 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


351 - Viral Marketing and How to Craft Contagious Content 的 375 個評論(共 973 個)

創建者 Felipe W V

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

創建者 Ross A

Oct 06, 2017

Brilliant course. Entertaining, informative, and easily digestible information and content.

創建者 Patrick R

Aug 26, 2017

Great class with directly applicable knowledge I intend on putting into action immediately.

創建者 adrian c

Jul 04, 2017

Fantastic course. It's a perfect compliment to Professor Berger's book. Highly recommended.

創建者 Pallav K S

Mar 23, 2017

A great course . Thanks a lot Prof. Berger - it was really engaging and interesting course.

創建者 Özge S G

Apr 02, 2018

Very useful and enjoyable. It is short but I passed the course with a lots of information.

創建者 Bashar A

Feb 20, 2018

Amazing course. The instructor delivered the info really well. I wish he has more courses.

創建者 Ujvala A V

Dec 17, 2017

Great professor, kept me engaged , learned a lot and would take any course with him again.

創建者 Natalia T

Dec 15, 2017

Great course, really interesting and fun to watch. I feel like I learned a lot. Thank you!

創建者 Liat L

Jul 28, 2017

Excellent course, very engaging and helpful for thinking about contagious marketing ideas.


Nov 24, 2019

Its really spell-bounded video where i founded a variety of different marketing strategy.

創建者 Emily K

Jan 28, 2018

Awesome course! Loved the professor; great to supplement my current coursework with this.

創建者 Breno N

Aug 29, 2017

Excelente curso introdutório para quem tem interesse em atrair atenção nas redes sociais.

創建者 Lara P

Aug 07, 2017

Speaker was great in delivering the class, he was engaging and I liked his tone of voice.

創建者 Angela P

Apr 15, 2017

Excellent course! Straightforward information, very friendly videos, easy to understand.

創建者 Sandra L H

Apr 07, 2017

Excellent delivery by Prof Jonah Berger with sterling examples that simplifies learning.

創建者 Yingying G

May 20, 2017

Useful and inspiring course, with a large amount of examples, graphics and stastistics.

創建者 Jacky R

Feb 04, 2017

Very easy to follow and understand and it's great for those who are stretched for time.

創建者 Carola S

Nov 25, 2017

The content was more than interesting and the professor explains conceptos very clear.

創建者 Oleksandr T

Nov 23, 2017

It is very good course with prectical material, which everyone can appry in daily work

創建者 Polina K

Jul 23, 2017

Really great course! Thanks a lot to everybody who made it so interesting and amazing!

創建者 吳沛燊(Pei-shen W

Mar 03, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

創建者 Taylor A

Oct 25, 2016

Great introductory course for getting in the right mindset for creating viral content!

創建者 David C H

Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

創建者 Taher P

Dec 30, 2015

Excellent content of the first module, clear insights from Instructor. Thanks Coursera