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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

3,014 個評分
991 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


276 - Viral Marketing and How to Craft Contagious Content 的 300 個評論(共 980 個)

創建者 Maryna S

Mar 19, 2020

There are some great thoughts and a lot of information that will help you to understand what and how people thinks.

創建者 Mateo C G

Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

創建者 Egbochuo O P

Aug 16, 2017

Great! Very educational. Presented more insight on contents for marketing in order to achieve a much higher reach.

創建者 Charmaine G

Sep 04, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

創建者 Isabelle M

Feb 14, 2017

Thanks for these valuable insights. These are really inspiring and I'm willing to put them in practice very soon.

創建者 Paridhi J

Jul 08, 2019

A wonderful learning experience. It was similar to the courses taught at my B-school but in a much better manner

創建者 shiva g

Jul 05, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

創建者 Mina D

Mar 20, 2020

Loved it! Very useful, really simple and vivid examples and most of all - interesting and not hard to memorize.

創建者 Allen K

Aug 21, 2018

Amazing course taught by GENIUS! After taking this course, I feel like a blind man who SEES for the first time.

創建者 Valerio V

Aug 29, 2017

Short, and on point, a good dose of psychology and facts that explain some of the core science behind virality.

創建者 Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

創建者 Lilian P A

Apr 01, 2020

Great course. It's really interesting, useful and it has great examples to understand every concept perfectly.

創建者 Sola Z

Aug 28, 2018

It was definitely the best course I've had on Coursera. Thank you Professor Berger. Wish you all the best.


創建者 Danielle P

Mar 28, 2017

I really enjoyed this course! I learned a lot, and the material and presentation was engaging and informative.

創建者 Deleted A

Feb 04, 2017

Everytime I find new information developed by Jonah Berger I attend it. He provides actionable, smart content.

創建者 Garima B

Jul 29, 2018

So wonderful! Practical and easy day to day genius applications ! Completed week 1 and I already love it!! :)

創建者 alexandra c

Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

創建者 Chijioke U

Jun 12, 2019

Short, direct, practical...filled with plenty of advice that I can use right now to grow my online business.

創建者 Milan S

Sep 25, 2017

Thanks - keeps your attention and helpful information - something I will be able to use for my yoga business

創建者 Meri

Sep 22, 2017

This is a great course, short and sweet. I am so glad that I completed the course successfully. Thank you.

創建者 Minu M

May 06, 2017

The course has helped me look at viral marketing from a scientific perspective which is a lot more sensible.

創建者 Biswajeet R

Nov 14, 2019

Good learning , will help me a lot to shape my content and choose my platforms to launch my posts and blogs

創建者 Valentino G

May 15, 2019

The course was very interesting and helped me understanding the scientifical background of viral marketing.

創建者 Julie

Dec 17, 2017

Short course but full of wonderful, helpful information! Concise and Scientific! Would totally recommend!

創建者 Maksat O

Dec 02, 2016

That's an fascinating course that turns the things that i thought was random before into the science based.