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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

3,014 個評分
991 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


326 - Viral Marketing and How to Craft Contagious Content 的 350 個評論(共 979 個)

創建者 Victor J J

Dec 13, 2017

This course meant a lot for me, the knowledge that I acquired was to helpful for develop my career.

創建者 William B

Oct 15, 2017

One of the best structured and informative courses I've taken. I recommend this course. Well done!

創建者 Preeti S

Aug 19, 2017

Loved the course. The explanation, content all of it was excellent. I highly recommend this course.

創建者 Kshitiz S

Aug 18, 2017

Easy to understand and makes a lot of sense if you can relate with your own environment. Thank You.

創建者 Smruti M

Jul 28, 2017

Excellent Stuff . Pure science and practical way to understand how to craft for contagious content.

創建者 elle

May 08, 2017

I love this course. Learned a lot of surprising information! Great speaker, engaging voice. Thanks!

創建者 Ibrahim N

Jun 20, 2016

An excellent course for getting the big picture of the content creation and community calculations.

創建者 gvs c

Aug 29, 2017

Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .

創建者 Docu L

Jun 01, 2017

I taught my mom about the funny stories and commercials from this course, now, she likes economics

創建者 Laura S

Jul 07, 2018

Such good information! I felt like I learned a lot and that he reinforced each message he taught!

創建者 Goran O

Jun 11, 2017

Excellent course. Knowledge gain with this course is applicable in all spheres of life.

Thank you!

創建者 Elisabeth Z

Jan 03, 2018

Great information presented in a straightforward and entertaining platform. I audited the class.

創建者 Evgeny

Sep 03, 2017

It gave me a lot of useful information that I would use in my professional field. Great lecture!

創建者 Kenneth C

Jul 07, 2017

Great course to help in understanding Social Media and how to best use it for your area of work.

創建者 Eleni C

Jun 02, 2017

Very interesting course with lots of practical examples! I would definitely recommend to others.

創建者 Mohsen B

Mar 08, 2020

the best course i have had by now.

the best instructor i have seen by now.

thank you professor...

創建者 Veronica G

Dec 27, 2017

Information is easy to digest. Applicable to other aspects of marketing: online, personal, etc.

創建者 Gabriel A B

Sep 27, 2017

The only thing bad about this course is: It is too short. Perfect course! Sharp, smart, simple.

創建者 Khairunisa M

Sep 02, 2017

It gives me many valuable input both as marketing lecturer and blogger. Keep up the good work!

創建者 Anniebelle V d D

Aug 25, 2017

I enjoyed it a lot and finished the course in one day! Very informative and highly recommended.

創建者 Bushkevich N

Oct 07, 2017

excellent, straight to the point, engaging, informative course. Very good lecturer (teacher).

創建者 Kenji O

May 29, 2017

Great content provided by Professor Dr. Jonah Berger, I'm happy to take this course. thank you

創建者 Анастасия А С

Oct 27, 2018

Курс очень интересный, с огромным количеством примеров. Информация полезная и легкодоступная.

創建者 Mahnoor H N

Feb 22, 2018

So precise, so to the point. I was scared to even blink for I could miss on some information.

創建者 Jose A G R

Jun 12, 2019

Great info, I am learning things that will turn out to be profitable stuff...great course...