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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
9,313 個評分
1,833 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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176 - 市场营销概论 的 200 個評論(共 1,797 個)

創建者 Elena B

May 11, 2020

Splendid, top notch and well designed course! I have learnt so much important information which will be very useful in my future job. All 3 professors are fantastic, I loved the way they communicate information. Thank you, that was such a great experience!

創建者 Kinka M

Jun 14, 2017

The course content was very relevant and helpful to understand a whole new topic ,in a short time span, I got to understand several important aspects of marketing. I would definitely suggest this course to other who has interest to learn about this topic.

創建者 Raghav B

May 30, 2020

I really loved the course. Truly amazing course for me as a beginner, learnt some very different topics under makreting that I didn't know came under marketing and enjoyed it. I really had fun learning about customer psychology behind different things.

創建者 Luis A B

Mar 25, 2016

Great introductory to the world of marketing, I felt in love with marketing thanks to the professors, I used to think marketing was just advertising but is much more as it is centered in the core of the business you want to develop, highly recommended.

創建者 Luciana B M

Jun 28, 2020

Excelente curso, superou minhas expectativas! Os professores são muito experientes, vindos daquele que é considerado um dos melhores departamento de marketing do mundo! Todo aquele que tem seu próprio negócio (ou pensa em ter!) deveria fazer o curso.

創建者 Noor A

Apr 11, 2020

Excellent Course! There are so many new things like Customer Centircity, Pricing in a Brand, Brand Positioning, Price Elasticity. It is a really challenging course that will stretch your thinking, at least if you attempt in under 2 weeks, like I did

創建者 Vatsal S

May 20, 2016

Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.

Vatsal Singh

New Delhi, India

創建者 Katy S

Feb 25, 2016

This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.

創建者 Sarah B

Feb 18, 2016

Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.

創建者 Angela G

Nov 09, 2019

I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.

創建者 Devesh R

Sep 09, 2019

It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!

創建者 Aaditya K Y

Jun 24, 2020

Everyone should do this course even if you don't want to be in business. By taking this course you will not only gain marketing skills but also become better as a customer. You will be able to see what techniques businesses are using around you.

創建者 Dennis F L

Apr 29, 2020

I must say this course has broadened my scope of thinking and approach to marketing. Marketing is evolving and hence you need to aquire new ideas to meet the high demands of recruiters and expand yourself. I'm grateful to have this at this time.

創建者 Arnold F

Aug 28, 2019

Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.

創建者 Supriya K

Sep 16, 2017

Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.

創建者 Carlos Z R

Jan 07, 2020

It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.

創建者 Diane Z

Jul 13, 2020

I loved this course! All the instructors had very interesting and well-executed presentations that I really loved watching. Even as a high school student, the course felt straightforward and easy to understand. I would definitely recommend it!

創建者 keshav k p

Apr 28, 2020

it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.

創建者 Laura D

May 22, 2016

Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!

創建者 Sahar B R

Jun 15, 2019

Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.

創建者 Oscar E S

Jul 23, 2018

Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.

創建者 Anurag S

Nov 13, 2016

The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.

創建者 NUERXIATIJIANG X

Apr 03, 2020

I really enjoy this course, I had the same courses two years back in my school but the professor did not explain some content very well, with this one offered by Wharton, the quality is very high and you can learn a lot through this course.

創建者 Ahmed A A

Mar 14, 2019

awesome course , I really learned a lot from this course and gained so many skills in marketing.

Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.

Thank you so much for this outstanding course !

創建者 Priyank G

Jan 14, 2017

The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.