Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
創建者 Anshul V•
Sep 26, 2018
This course has opened up a new way of thinking for me. I now view every business with a different mindset and try to categorise it in my head, look at future options and how to best improve the business. The professors were really knowledgeable, and complemented the coursework with a number of real world examples, which in my opinion is extremely important in a marketing course. I am sure i will be referring to this material and the books again in my life when i am using these techniques.
創建者 Anna G•
Jan 29, 2016
I enjoyed studying this course. The professors give a lot of interesting information about marketing and how it is applied to the real conditions of nowadays business. The information is clear, well-organized and contains a lot of examples of big brands everyone knows very well. Besides, the professors are nice people themselves and it is a big pleasure to watch the learning videos with them.
If you are interested in the basics of marketing, I advice you to enroll in this course for sure!
創建者 Daniel M C•
Apr 30, 2019
This is an excellent introduction for the non-specialist. I believe you could become a specialist if you keep studying this program. Having 3 different professors with different personalities and lecturing styles kept the material interesting and lively, and also provided a variety of different voices for those of us who are not native speakers of English. I used this MOOC with my university ESL students in Thailand, so that linguistic input was definitely a factor. And they got it.
創建者 Gursharan B•
Jan 28, 2016
Even for someone like me, who knows next to nothing about business, it was very easy to follow along. But at the same time I felt like it gave me a firm foundation. I liked that they had different professors each week, so we could really see the various perspectives on the subject. I'd recommend that after finishing this course students should read either a couple of mainstream marketing books or maybe just one good textbook to gain breadth of understanding.
創建者 Joanna B•
Aug 07, 2016
Well-structured, thoroughly-prepared and very well-presented course. It provides a solid overview of the basics, and at the same time guides the learners through a spectrum of the most recent marketing theories and trends. I personally enjoyed the branding classes most, which are packed with theory, but are presented in an extremely accessible manner, as well as the customer-centricity segment, full of practical use cases. A commendable course, thank you!
創建者 Florian, C C•
Jun 30, 2019
It was very pleasant to learn about this very new topic for me (with a very engineer background working on Oil platform). I trully enjoyed the energy of each professor and I was constantly looking forward the next lesson. They managed to make this courses very friendly and act as each class was in 101.
Thank you very much dear Professors.
創建者 Han Z•
Jun 30, 2019
Really perfect course providing a very first overview of Marketing. As an employee working in Luxury retail domain, this helps me build a basic marketing/business vision. Many thanks to all 3 professors and looking forward to another challenge ! Thank you
創建者 David A A•
Feb 23, 2019
Informative Course, updated concepts and teachings. The programme was more grilling than i thought but its worth it.
創建者 David P•
Jun 25, 2019
Great course! Tons of in depth knowledge and interesting case studies.
創建者 Jaime M•
Jun 24, 2019
High-quality course from a top university offered by top professors.
創建者 Anand m•
Jun 26, 2019
i m feeling glad that warthon offers us a world class knowleadge .
創建者 Suganya M•
Dec 14, 2018
very useful , i learned lot of new thinks in market, prodcut .
創建者 vikram k•
Jul 06, 2019
Very informative.It opened a completely career option for me
創建者 Alison Z•
Jul 02, 2019
Great intro course to morden marketing concept and mindset.
創建者 Osako O M•
Jul 02, 2019
Every topic was well delivered. Thank you all
創建者 Shery R R•
Jun 22, 2019
perfect and great professors
Jun 22, 2019
創建者 Alameen R•
Jul 08, 2019
I loved it.
創建者 Rimma T•
Jun 09, 2020
Jul 09, 2019
創建者 Case C•
Jul 07, 2019
I thought the course was excellent. Some of the reviews complained about the professors... they were all easy to understand. Another complaint I saw was about questions. They were complaining info was introduced after questions, this did not happen in quizzes just in lectures much like when a professor might ask if anyone knows an answer before introducing the idea.
創建者 Tanmay S•
Jun 21, 2019
It was great. It will give me a kick-start in my business management career.
創建者 Shivam M•
Jun 30, 2019
Good course. Recommended for learning the basics in marketing.
創建者 Anurag M•
Jun 28, 2020
The course was just about average.
a) It was loosely structured
b) needed to have more practice quizzes
c) would have been good if slides would have been made available so that one could refer to them for the final exam
d) week 3 was too long and too spread out into various topics
e) content delivery seemed a bit archaic/classical, needed to be more engaging. For example, there could have been quizzes and case studies to drive home certain concepts esp around price sensitivity, elasticity, customer centricity.
創建者 MEHUL J•
Mar 27, 2020
It was a good refresher, but I expected more.
More number of assignments and challenging exercises.
Professor Raju was amazing and the case studies he analyzed were quite relevant and insightful.
Professor Kahn was good as well, but it was more of theory and less of real-life examples. Also, less eye contact with the course-taker and more on the prompts was a major distraction for me.
Professor Fader, again theory, theory and theory, and less of examples. Could have been much more interesting.