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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
stars
7,361 個評分
1,373 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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101 - 市场营销概论 的 125 個評論(共 1,339 個)

創建者 Jofran P D

Apr 15, 2018

This is my first time taking a Marketing course and I really enjoyed it. The way the professors talk in their videos is very clear and really makes you stay engaged with the topic. Plenty of examples are given too. Make sure to take plenty of notes since videos are dense in content!

創建者 Alfonsus U

May 14, 2017

Very insightful and example-based to avoid ambiguity. I do recommend it. I do recommend trying to connect the material to real-world cases often (for students). Your mentors, I think, have done a great job at doing so but it does take involvement, as is other business subjects.

創建者 Tushar G

Apr 22, 2018

Very engaging and interesting course. The instructors keep the energy maintained and deliver the content in very easy to understand language with appropriate real life examples. This course has increased my interest in studying more business and management courses on Coursera.

創建者 Keerthi S

Mar 21, 2017

It was a wonderful experience, being taught by such experienced and extremely knowledgeable faculty. This is definitely a value addition to my personality and learning. Very clear video, content and language. Thoroughly enjoyed learning! Thank you so much for the opportunity!

創建者 Shaunak V

Dec 15, 2019

Good and very easy to understand course. Lots of relevant references and case studies used in the video content. Would definitely recommend to everyone from the Digital Advertising industry to complete this course by University of Pennsylvania and offered through Coursera.

創建者 Deepakrajan T

Aug 30, 2018

A high level introduction to what you need to have in place in order to start and run a business of your own! I am sure that I would be able to use the knowledge obtained to make key improvements to my family business!! Thank you Penn and Coursera for making this possible.

創建者 Ana C L G d S

Sep 08, 2018

It's amazing! I started this course thinking that would be something simple but the teachers are awesome. So many knowladge that i'm learning right now. its helping me a lot in my business life and i am also practicing my english. Coursera gave me a chance to win in life!

創建者 Monique B

May 19, 2019

Wow. I learned a tons and am working on applying them to the business I'm building. There are some questions I have and will get answers to later. before starting week 2 I have to read some more materials. I even signed up at Google Scholar Pages for notifications.

創建者 马莹

Jan 14, 2020

This course gave me a very clear view on overall marketing as well as some thoughts on psychological analysis. I adore professor Kahn in the way her spoke! It would be much appreciated if some explanations or hints could given for the incorrect answers in the quiz.

創建者 Jaume L

Feb 08, 2016

I learned many things. Hopefully I can keep most of them in my mind. Teachers explain very well all the content. I didn't understand some vocabulary because I'm not a native English speaker, but definitely I can recommend the course to anyone. Thank you very much!!

創建者 Shubham S

Jul 16, 2019

It was an amazing experience to learn so many new things. I am really thankful to all the Professors the way they explained the concepts and all thing were extremely good. Thank you coursera for this course i'm really gratefu, and will enroll in other courses too.

創建者 Daniel A

Feb 19, 2016

This was my first Coursera course and my first MOOC. I enjoyed it a lot and thought the three teachers did a wonderful job presenting and explaining the topics. Hopefully I can make it through the Financial Accounting course w/ as much enthusiasm as this course =P

創建者 Salima

Feb 08, 2016

The instructors are really good. I was addicted to the lessons, the amazing insight into marketing concepts and the varied examples they used in the lectures. This is my first course on coursera and the experience has motivated me to continue the learning process.

創建者 kapil t

Jul 13, 2019

I have learnt a lot of new concepts which will help me view marketing in a different way. The instructors taught all the concepts with illustrations which we can easily understand so a big thank you. I hope this certification will help me in getting my dream job

創建者 Ahmed E

Aug 17, 2017

It is a great course illusrated by a great professors who a have the knowledge and experience that made every phrase they are saying is an addition for me . It was too interesting too have this course which is affected me positively and increased me knowledge .

創建者 Tendi K

Feb 11, 2016

I am thrilled to have completed this course. Marketing is very important to the success of every business. Interestingly, I was taken aback when I met this new concept called customer-centric marketing; never heard of it until now. Great content. Great course.

創建者 kajol n

Dec 21, 2019

This course was very helpful to me. I am a Marketing student and It helped me gain knowledge through real-world examples and the professors were very descriptive. The overall course was very interesting and engaging.

I thank all the professors for this course.

創建者 Vatsalya A

Feb 05, 2019

It provided me with a brief yet holistic view of all the basic tenets of Marketing. I am extremely thankful to the course instructors, the Wharton School of Business and the Coursera Team for providing me with an opportunity to learn and enhance my knowledge.

創建者 David N

Aug 20, 2018

Great course - If you currently have spend 2+ years in any leadership position, many of these concepts will be repeats, however, there were a great amount of knowledge tidbits. The teachers were great and for the most part, the presentations were enjoyable.

創建者 Kinka M

Jun 14, 2017

The course content was very relevant and helpful to understand a whole new topic ,in a short time span, I got to understand several important aspects of marketing. I would definitely suggest this course to other who has interest to learn about this topic.

創建者 Luis A B

Mar 25, 2016

Great introductory to the world of marketing, I felt in love with marketing thanks to the professors, I used to think marketing was just advertising but is much more as it is centered in the core of the business you want to develop, highly recommended.

創建者 Vatsal S

May 20, 2016

Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.

Vatsal Singh

New Delhi, India

創建者 Katy S

Feb 25, 2016

This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.

創建者 Sarah B

Feb 18, 2016

Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.

創建者 Angela G

Nov 09, 2019

I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.