Chevron Left
返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
7,395 個評分
1,382 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

篩選依據:

51 - 市场营销概论 的 75 個評論(共 1,347 個)

創建者 Benoît C

Nov 20, 2017

Very good introduction on Marketing concepts.

I would have appreciated more case studies or a more structured documentation, as all the new words and concepts are quite hard to digest. But overall I'm very satisfied of this course. Assignments are helpful to extract all the value from the course and to get a better understanding of all the concepts.

Thanks a lot to Pr Kahn, Fader and bell for putting all this together.

創建者 POLA U K

May 26, 2019

The course has been excellent. I learned a lot from this course. To be honest, I have never expected this from my side. From where i have come from, I did not go through such type of experience before. I didn't expect a course to be this much interesting and realistic. Overall amazing to have being enrolled for this course. Thank you all professors for giving us such wonderful experience and priceless knowledge.

創建者 Renee A W

Dec 29, 2015

This course was truly informative! Although deemed an introductory course, the material was still presented in a very thorough and comprehensive manner with real world examples that helped to enhance the learning experience. It was pretty easy to make the link between the content and my very own business concept; helping me to work out the kinks in my approach to marketing. highly recommend this course!

創建者 Mochammad F A

Dec 26, 2019

This course very encouraging and intriguing. Delivered with current issue and hot topics, like internet for marketing also e-commerce and startup activity. I can easily understand because this course bring perfect combination from theory and practical research. Honestly this course sharpen my knowledge and guide me to make a better decisions in my real life career also business management activity.

創建者 Aleesa A H

Jun 19, 2017

Loved the material and lectures. Highly applicable concepts and examples. I incorporated some of the vocabulary into work communications each week. Would have liked an intro to the math involved in MBA-level marketing classes, that's what I was most hoping to test drive as I consider an MBA. Perhaps include some of that as side examples for those truly trying to decide if they could handle it?

創建者 ANATOLIY P

Mar 08, 2017

The best part of this course is the discussion forum. Not only you have the material, but you have also an opportunity to discuss the subject with the brightest individuals from all over the world. Great course if you want to feel alive. If you want to experience a real collegiate atmosphere. I've made great friends on this course and they are still in touch with me via LinkedIn and Facebook.

創建者 Ricardo T F

Sep 12, 2017

very interesting, full of excellent content and very nice tezhers. The sond of professor Bell lecturs was somehow distorted and difficult to undertand. Suggestion is to e possible to award a participation certificate (not verifiable) to people who cannot pay the costs but have participated and been approved in the quizzes and final exam. Congratulations to the team and to Penn University!!!

創建者 Minqi G

Jan 22, 2017

I especially like Professor Khan's lectures. The structure is well organized and very easy to follow. It gives me a quite good understanding on marketing basics. Customer centricity is more practical. The theory is very simple but the implementation is full of challenges. I really wish the contents could focus more on the methods to resolve practical issues than just brought out issues.

創建者 Cristian R

Dec 31, 2019

It is obviously impossible to cover such a broad subject in a single course. My no means I feel I am now knowledgable in marketing. But taking into account this is not the goal of this course, but instead, provide a brief introduction to key concepts, I think it does precisely that, and it gives you enough resources to expand this knowledge on your own if you choose to put in the work.

創建者 Daniel N

Aug 01, 2016

The videos are high quality and very engaging. I can also download the material on my iPad Coursera App and watch the lessons offline. The posts on the Discussion Forum helps understand the material better even if you just read through the questions and answers without posting anything yourself. Overall, a great course - to some extent better than some courses I took in class!

創建者 ZHANG L

Feb 18, 2016

I do really love this course. The pace is fast and information is quite plenty to know about Marketing. The case studies along with the sessions are exstremely comprehendable to understand some concepts and situation. Thanks for the updated inforamtion about online and offline competition, I do think digital marketing will become more and more significant in near future.

創建者 NEHA N

Aug 21, 2019

This course is really very helpful to the beginners to start from the scratch. It helped me to understand what is marketing, it's components like branding, customer centricity, market strategies, customer decision making, social targeting, online-offline interactions. Thank you professors Bell, Fader and Kahn and entire coursera team for such a knowledgeable course.

創建者 Yiling L

Dec 03, 2018

This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.

創建者 Ahmed M Y I

Dec 01, 2015

I consider this course is a must for anyone who is interested to have a quick and full insight about marketing. Professors are really amazing. It was easy for me to understand marketing fundamentals by watching videos only and without effort. I'm looking forward to finish this course and apply for the next financial accounting fro wharton university too.

創建者 Amanda C

Mar 21, 2019

As somebody who is completely new to marketing, this course is incredible at breaking down and explaining the foundations of marketing strategies. Informative and educational, I highly recommend this course to anyone interested in pursuing marketing, seeking a career change, or looking to add another valuable learning experience to their repertoire.

創建者 Heidi W

Sep 11, 2016

In the first week alone, i am already learning so many strategies and principles I can implement in my job (which is for a residential and commercial janitorial service). I am so excited about how the rest of the course is going to help me build my employer's business for her, as she is a minority small business owner. This is incredibly exciting.

創建者 Steven H

Feb 03, 2016

Excellent course - I especially enjoyed the non-classroom, on-site lectures that are naturally more interesting.

I would recommend an update - while the core principles are relevant, the content is now 2-3 years old. I would also appreciate more video links to case studies and real-life interviews with insights into marketing in real-world practice.

創建者 Ulkar J

Feb 01, 2019

It was very interesting and very useful for me. It was first time that I took marketing course and I really liked it and enjoyed during all sessions. I especially thank to all lecturers who shared valuable knowledge with very basic and simple explanations with me. I could not even imagine that marketing is such an interesting area. Thanks a lot.

創建者 Girish K

Jun 12, 2017

After completion of this course, I've had pretty good discussions with full-time and part-time MBA professionals and I felt I was decently on par with their knowledge of Marketing. Professor Kahn, Bell and Fader do an excellent job simplifying complex ideas into simple explanations. I have found myself gain a new found love for marketing.

創建者 Naeem A F

Jun 12, 2019

Absolutely to the point, concise and succinct. The faculties did a great job of putting across topics clearly and objectively. I would recommend this course especially to working executives to take up this course as the topics covered are quite relevant and this will only help brush up those topics which you already knew.

Thank you

創建者 Surya K

Sep 24, 2016

I am a CS graduate student with a shallow knowledge on Marketing. I want to something different to think about during dinner time. So, I signed up for this course with no intension of completing and watched all videos in less than a week. The material is so exciting. Thank you Professors for sharing this course for us on Coursera.

創建者 Shaday S

Oct 03, 2016

This was my first Coursera experience, and it was a great choice. The course was jam-packed with information, and I'm still reviewing to further process what I've learned. As an aspiring freelance business owner, I feel like it was an excellent crash course that can help you devise the right marketing strategy for your audience.

創建者 Yash V

Jul 31, 2018

The course provides a basic glimpses of marketing and is very well structured. It starts with the very basics and talks about the continuous changes happening or has has happened and the Professor have been very crisp and to the point in giving details along with relevant examples.

I would surely recommend this course to anyone.

創建者 Luis G A P

Oct 25, 2016

It's a very interesting course, I learned a lot about marketing and now I have a much more broader concept in how to reach the client in terms of new technologies like social media. It's very interesting and I would recommend it to anyone that has no skills in marketing to take it. I would definetely go for the specialization.

創建者 Colleen C

Oct 09, 2019

It appears that it's been 6 years since the course has been uploaded, so I think it would be nice for some of the content to be updated, especially since some of the things they said about certain brands has changed. Overall though, a really informative introductory course. Barbara Kahn is a very clear and concise lecturer.