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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

8,784 個評分
1,713 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


451 - 市场营销概论 的 475 個評論(共 1,673 個)

創建者 Chloe Z

Aug 15, 2016

This was a great course! Well-paced, great format, and lots of interesting, memorable information. It made a ton of sense to me.

創建者 Andrew F

Jan 20, 2016

Really enjoyed that this course featured multiple professors each with their own area of expertise. Thanks for the great course.

創建者 Caroline C

May 11, 2020

This is honestly one of the best online classes I've ever taken. It was easy to understand the professors and to follow along.

創建者 Madeline L B

Jun 29, 2018

This course was a perfect way of introduction to marketing! It was very informative without being overwhelming; great course!!

創建者 赵念

Aug 08, 2017


創建者 Vinay A K

May 07, 2020

Abundance of knowledge presented in simplest format. Thanks to all Professors, assistants and team who brought this together.

創建者 Jack S

Apr 02, 2020

It teaches you many skills and techniques for running a business. It helps you view the world as a totally different person.

創建者 Elekwachi P A

May 05, 2017

Great Course. The instructors made it easy to understand. I look forward to applying the knowledge i gained form this course.

創建者 Romulo E

Jan 17, 2016

Waoow... This course is so cool... I really enjoy studying this subject and could extend my knowledge beyond my expectation.

創建者 Joannah L C

Apr 07, 2020

everything is good and informative but the professor raju should improve his discussion because I can't seem to concentrate

創建者 Fabio J d O

Feb 18, 2016

Awesome Teachers and all the content is clear and very good. I wish to learn more of Marketing and Business. Thank you all.

創建者 Abhishek P

Feb 07, 2019

Very clear, easy-to-understand and well organized coursework.

One of the best business courses on Coursera, if not the best.

創建者 Amrish S

Oct 22, 2017

Excellent course with relevant content organised in a logical order. The professors keep the continuation in the concepts.

創建者 Guilhem C

Nov 22, 2018

Great course ! Gives a full overview of the most important marketing concepts. Good complementarity between the speakers.

創建者 Samuel M

Jan 20, 2016

Thoroughly enjoyed this course! Great lecturers, and as the name of the course states, a great Introduction to Marketing!

創建者 Shraddha P

Apr 14, 2020

Very detailed and explicit explanation of various aspect of marketing. Barbara Kahn and Jagmohan my personal favorite !!

創建者 Abhiraj H

Feb 16, 2019

This was a very, very interesting course with a lot of insightful content complete with engaging case studies. Loved it!

創建者 Harish R

Aug 29, 2018

Best course on course era, didn't get the opportunity to donate blood but did sell a few things for things beyond money.

創建者 Ra`fat A

Sep 20, 2017

Simply an awesome one, rich, and to the point with well organized content that you feel you are following a clear track.

創建者 Mauricio E

Mar 27, 2017

Excellent course! I learned a lot and it gave a very clear framework of marketing that can be aplied immediatly. Thanks!

創建者 Sujaan S

Dec 03, 2016

Very interesting and valuable for high school students like myself who are looking to receive an insight into Marketing!

創建者 María C D L

Dec 07, 2015

Es un gran curso con conceptos básicos e innovadores del marketing muy bien desglosados y explicados. Muy recomendable.

創建者 Sirada P

Apr 16, 2020

Highly recommended ! Easy to understand

Those lessons are very practical

Study this before creating a brand or something

創建者 Joshua A E H

Jul 13, 2019

Excellent explanations and great examples provided by the three professors. Marketing concepts have never been clearer.

創建者 Bruce B

Apr 02, 2019

Very informative and detailed in the format. Has information I can put to use immediately in terms of strategy. Thanks.