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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

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1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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201 - The Digital Marketing Revolution 的 225 個評論(共 333 個)

創建者 Rafay Z

2021年9月30日

A​ great learning experience.

創建者 Jhavyen T

2021年1月25日

Great course, I learnt a lot.

創建者 shobith R

2021年1月15日

excellent and very help full

創建者 Latoya D G

2020年8月19日

Absolutely love this course!

創建者 Taimoor A

2022年5月24日

This course is very helpful

創建者 Ahmed G

2022年2月5日

Great Experience. Thank you

創建者 Pranshu G

2020年5月16日

that was a great experience

創建者 Amir M M L

2020年1月29日

Great Course & Information

創建者 Mahaluckshmi K

2020年10月28日

course content is awesome

創建者 Vincent O

2019年8月4日

Good course. Learn a lot

創建者 Sidharth M

2018年10月25日

Really nice experience !

創建者 Carlos M

2019年11月10日

the professor is great!

創建者 Deleted A

2022年4月18日

That's so interesting!

創建者 Javier V

2018年6月11日

Excellent, eye opening

創建者 itz c

2022年8月2日

it was really helpful

創建者 Hamza A

2021年4月20日

One word......Amazing

創建者 Abrar A

2020年9月10日

A very unique course

創建者 Alexander K

2020年11月9日

Very useful course!

創建者 Igor P

2020年11月4日

Great experience !

創建者 RORY C

2019年10月22日

Loving this class.

創建者 Antony J L

2018年12月14日

Excellent course!!

創建者 Kristina B

2022年8月10日

V​ery interesting

創建者 Emeka J E

2020年11月4日

Great experience.

創建者 charmi d

2020年10月25日

IT WAS VERY GOOD!

創建者 Ailyn A

2020年10月25日

Excellent Course.