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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126 - The Digital Marketing Revolution 的 150 個評論(共 333 個)

創建者 Andres P

2018年10月4日

This course is the perfect complement upgrade the strategical mindset on digital marketing!

創建者 Asala Y Z A

2020年12月25日

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

創建者 madhusmita b

2022年2月3日

The professor is very good and gave me a wide knowledge and also some reading materials.

創建者 Andrew C

2017年11月30日

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

創建者 Reynaldo C A

2019年11月12日

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

創建者 Sovia

2022年2月23日

Excellent and interactive. Highly recommended as a start on Digital maketing journey

創建者 Andrew D

2020年10月31日

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

創建者 Kiran B

2022年5月29日

learn about digital market in detail which will really helpful me in my career

創建者 Natyeli M

2020年8月7日

Excellent class! Normally I don't rate the classes but this one is really good!

創建者 Bhavani V

2022年4月19日

great explanation , many insights about digital and analog with simple example.

創建者 Ehssan M

2022年4月3日

Understandable course and the activities gave me the deep understanding I need.

創建者 Rajat P

2019年9月5日

It is an amazing course with great insights and Aric is an exceptional teacher!

創建者 Hiroany D V C F

2020年8月15日

Good course! Thanks Aric you are a very good teacher, you explain very well!

創建者 Siddharth C

2020年6月28日

I enjoyed doing this course and could relate to my experience as a marketer.

創建者 Sai S

2019年11月27日

Best course of the specialization. Should be made the first of the series.

創建者 Elizabeth N M

2021年1月19日

Such a good course ,i learnt so much about digital and analogue marketing

創建者 Ahmar S

2019年11月6日

Very well taught and the Professor is very passionate about this subject.

創建者 Siddharth

2020年7月13日

Well designed course with a fairly good amount of coursework. Loved it!

創建者 Warawut G

2022年4月5日

Thank you very much for the teachers and the Digital Marketing course.

創建者 Tara M

2018年2月6日

so interesting learning about new technologies and their implications

創建者 Castor T

2022年3月28日

I love the idea of a revolution. This course has been very helpful!

創建者 Precious B

2020年11月3日

Great course. Instructor was engaging, knowledgable and personable.

創建者 Ardra A K

2020年10月9日

Wonderful course! It was very engaging and interesting to complete.

創建者 Vanessa E O M

2021年3月26日

Super good examples, easy to follow, thank you for the knowledge.

創建者 Brett H

2020年11月3日

Good course, short and sweet with lots of though provoking ideas