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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,243 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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76 - The Digital Marketing Revolution 的 100 個評論(共 333 個)

創建者 Anrica L

2020年9月6日

I enjoy professor Aric's courses, they are informative and interesting. Lots of projects and assignments means you have to think think deep on the subject.

創建者 Timo W

2022年1月5日

g​reat course. highly relevant content for anyone interested into how the digital changes the analog. Excellent material and vidos. Highly recommended

創建者 Christina D

2021年1月15日

I enjoyed very much this course and I fount it really interesting! I learnt a lot of things and I started looking things around me in a different way.

創建者 Predrag T

2020年12月7日

This course really puts the digital in the aspect of analog, provides great understanding of their differences and how to leverage them as a marketer.

創建者 María d l Á Á P

2021年11月3日

Excellent material and excellent teacher. All of Prof. Rindfleisch classes are always filled with practical, relevant and updated information. 10/10.

創建者 Yuliia B

2020年4月23日

I am not sure that the information in this course will be important for my job and career, but it is very interesting and important for marketers.

創建者 Paulina H H

2020年9月14日

It was an excellent course!! I loved the way the professor structured the lessons, the examples he gave and the way he explained the topics.

創建者 David S

2022年3月14日

This digital Marketing Revolution class is highly informative.

Professor Aric Rindfleish makes it entertaining and, therefore, fun to learn.

創建者 N.Srinivas

2020年4月1日

Most fantastic course I've come across in a while. I thoroughly enjoyed the flow of program with Quizzes alongside case studies every week.

創建者 Troy Q

2020年10月28日

Well organized and thoughtful course. Professor does good job "edutaining" to make the videos more engaging and informationally sticky.

創建者 Esraa B E M G

2022年4月23日

I have been challenged every day by my professor to think and apply knowledge in new ways. It has been such an enlightening path . 

創建者 Carlos S

2018年11月7日

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

創建者 Sumana M

2021年5月26日

One of the best courses in the Digital Marketing Specialization. Professor Aric Rindfleisch is the best professor in the whole world!

創建者 Veronica L

2019年12月9日

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

創建者 Muhammad U

2022年4月30日

excellent course, with superbs outsights, the faculty has done a great job to put together all the concepts wisely and effectively.

創建者 Sina G

2020年10月25日

Amazing course with thought-provoking content taught by one of the greatest professors I have ever come across. Highly recommended.

創建者 Alexandre R

2019年10月7日

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

創建者 Huy K

2022年6月5日

It is great course to start learning about the digital marketing. Thank you so much for bring it on Coursera for all can learn.

創建者 Ammar H K

2022年5月13日

great learning experience for beginners who don't have know how of what digital marketing actually is and how the trend started

創建者 Paulo S M J

2020年12月7日

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

創建者 Daniel J V I

2020年3月12日

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

創建者 Fadila M A

2022年3月12日

Excelent excercise and materials, easy to understand, and it really helps me to improve my knowledge of digital marketing

創建者 Himanshu G

2020年10月25日

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

創建者 Tasha F

2019年11月4日

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

創建者 Amilcar J P G

2022年1月5日

This course was extraordinary, I learned a lot and I will continue my journey in becoming an expert in digital marketing