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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

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1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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251 - The Digital Marketing Revolution 的 275 個評論(共 333 個)

創建者 Sarunya W

2018年7月5日

Great course

創建者 Vibol M

2018年2月16日

very usefule

創建者 RUSSELL M

2017年11月6日

Great Course

創建者 Hamza A

2022年4月13日

BEST COURSE

創建者 HECTOR C

2022年3月12日

Its awesome

創建者 Minghao G

2020年4月6日

great class

創建者 Jonathan E U V

2019年11月29日

Excellent.

創建者 Simantak S

2022年5月1日

very good

創建者 Jorge A D L F Z

2022年1月29日

excelente

創建者 Gagan B

2021年11月25日

Good work

創建者 vayugundla v p

2021年8月9日

excellent

創建者 Sandra l c c

2021年4月28日

excellent

創建者 LOVE O

2022年5月17日

detailed

創建者 Samantha L M

2020年11月4日

Awesome!

創建者 Yisalemush G

2022年5月17日

Awesome

創建者 Shubham D

2020年1月22日

awesome

創建者 Cristina S M

2022年3月30日

Great!

創建者 BUDUPUTI B A

2022年2月13日

loveda

創建者 Milad H P

2022年6月12日

Great

創建者 Marija G

2021年5月24日

Good!

創建者 Gaurav B

2019年12月16日

Great

創建者 Nnenna N

2022年5月14日

Good

創建者 GEJIA L

2022年3月14日

nice

創建者 Eryl C

2022年1月20日

BEST

創建者 Saurav D

2022年1月13日

Good