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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,250 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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51 - The Digital Marketing Revolution 的 75 個評論(共 334 個)

創建者 Denisa F

2020年6月13日

Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.

創建者 LUCAS R D S

2019年11月4日

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.

創建者 Sayan D

2022年1月27日

Amazing! This course provides great insights into the relation between analog and digital world with good real world examples. This is must to-do course if one wants to understand how digital and analog influence each other.

創建者 Aditya V

2020年5月29日

One of the best designed courses available online. Prof Aric Rindfleisch has made all the efforts to make the course useful and complete from all the respects. Kudos to Him, his team and Coursera for this wonderful course.

創建者 Nadia P

2020年11月1日

Thank you Professor Rindfleisch and the Coursera Team. This course seems deceptively basic at first but by the end I realised it provides the foundation for a mindset needed to navigate the world of digital marketing.

創建者 Aracely R P

2020年12月30日

Excellent. This course helps to think that nothing is definitive, that every change or progress has variants that must be analyzed to find the opportunities it can offer. Thanks a lot. Thanks you professor Aric.

創建者 Elisabetta S

2017年10月24日

Every course hold by professor Aric Rindfleisch is extremely fun and interesting. No wonder this will be a successful course! I really enjoyed it and hope to find some new content from the professor on Coursera.

創建者 Heer S

2020年7月5日

It is a great course. Everything is explained soo well and all the activities and peer assignments are very innovative and informative. It is totally worth it spending time on this course. Great instructor

創建者 Bhuiyan M M S

2020年5月7日

This is an excellent course which shows how in a world of digital dominance, analog strategy and marketing techniques are securing their place and adding value to an overall marketing strategy of a brand.

創建者 Amrit S

2020年10月11日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

創建者 Leslie K

2021年4月2日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

創建者 April W

2019年11月7日

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

創建者 Bénédicte M

2019年6月20日

I loved this course and found it really interesting. It is rather rare now to see people aknowledging that not everything has to be digital and that analog also has benefits.

創建者 Diana G

2020年11月9日

Wow! A wonderful course. I learned so much and had so much fun. I was looking foward for the next exercise. Great examples. I am going to miss this course very much!!!!!

創建者 Md. F R A

2020年7月19日

Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.

創建者 Laila C

2021年3月31日

Great course, Aric is engaging and explains really well. Case studies are always interesting. I have definitely learned many new things that I will take with me. Thanks!

創建者 Tom J

2018年10月28日

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

創建者 Thư V T A

2022年4月8日

The course is wonderful! I can enrich my mind and widen my knowledge of digital marketing. Thank you very much to the trainers and those who help to create this course.

創建者 Ruhsun M

2020年11月26日

Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.

創建者 Gary S

2021年5月3日

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

創建者 Bo L

2020年11月4日

It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.

創建者 Sharlene V

2019年5月20日

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

創建者 Fouad B

2022年6月30日

This is deep understanding in digital marketin rovoulution I Never seeig like it thank you coursera and thank you illinois university thank you unitted state

創建者 Jorge A G

2018年4月8日

The course is really good, but the reviews work had a problem a lot of users use two start system and get stuck in the course. A lot of people get desperate.

創建者 Teresa B

2017年11月23日

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise