Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.

Amazing! This course provides great insights into the relation between analog and digital world with good real world examples. This is must to-do course if one wants to understand how digital and analog influence each other.

One of the best designed courses available online. Prof Aric Rindfleisch has made all the efforts to make the course useful and complete from all the respects. Kudos to Him, his team and Coursera for this wonderful course.

Thank you Professor Rindfleisch and the Coursera Team. This course seems deceptively basic at first but by the end I realised it provides the foundation for a mindset needed to navigate the world of digital marketing.

Excellent. This course helps to think that nothing is definitive, that every change or progress has variants that must be analyzed to find the opportunities it can offer. Thanks a lot. Thanks you professor Aric.

Every course hold by professor Aric Rindfleisch is extremely fun and interesting. No wonder this will be a successful course! I really enjoyed it and hope to find some new content from the professor on Coursera.

It is a great course. Everything is explained soo well and all the activities and peer assignments are very innovative and informative. It is totally worth it spending time on this course. Great instructor

This is an excellent course which shows how in a world of digital dominance, analog strategy and marketing techniques are securing their place and adding value to an overall marketing strategy of a brand.

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

I loved this course and found it really interesting. It is rather rare now to see people aknowledging that not everything has to be digital and that analog also has benefits.

Wow! A wonderful course. I learned so much and had so much fun. I was looking foward for the next exercise. Great examples. I am going to miss this course very much!!!!!

Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.

Great course, Aric is engaging and explains really well. Case studies are always interesting. I have definitely learned many new things that I will take with me. Thanks!

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

The course is wonderful! I can enrich my mind and widen my knowledge of digital marketing. Thank you very much to the trainers and those who help to create this course.

Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

This is deep understanding in digital marketin rovoulution I Never seeig like it thank you coursera and thank you illinois university thank you unitted state

The course is really good, but the reviews work had a problem a lot of users use two start system and get stuck in the course. A lot of people get desperate.

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise