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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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26 - The Digital Marketing Revolution 的 50 個評論(共 334 個)

創建者 Haseeb A

2020年7月12日

Aric Rindfleisch beautifully explained the difference between the analog and the digital world.How the digital is transforming the analog and where these two are working together.If someone wants to learn Analog and Digital strategies to implement in his/her business I strongly recommend them to take this course and learn some new things about Marketing in the Analog World.

創建者 Ndudi M M

2022年4月26日

This course is rich in knowledge, provoking, and informative. I truly recommend it to all who want to learn about the analog and the digital world, and how digital compliments analog. It was interesting learning 'embracing and subtracting' and understanding that humans remained the most element in analog or digital worlds because humans create what is analog or digital.

創建者 Yogi H C

2020年9月23日

One of the best course in Coursera. Professor Eric has done it again even much better than the previous course Marketing in a Digital World. Always love his presentation and effort he puts in the courses. A lot of unique case study for us to engaged and of course the material is really compact with a strong and clear explanation on each module

創建者 Adrija D

2020年5月5日

The course is great it gives a different perspective to the analog world of products that are still existing and performing well in the digital market. The case studies which are mentioned in the course are very unique. Aric is great and he explains the concept very well and breaks it down so simply that helps us to understand and remember it.

創建者 Ksenia P

2022年6月11日

Sensational course! It's detailed, but not watery. Very distinct and helpful. Many thanks to Professor Aric Rindfleisch and University of Illinois Team for original presentation of information, very interesting assignments for deep understanding of the topics. I appreciate your work. Many thanks to Coursera for such a great opportunity!

創建者 Cem U

2020年10月26日

Great Course. I have learned unique content. While many courses are focused on Digital Marketing in various aspect Prof. Rindfleisch tackle the subject in different perspective. Great observation and summary by Prof. Aric Rindfleisch. I recommend particularly this course for comparison and understand Analog resistance in Digital world.

創建者 Frank S

2019年1月15日

The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.

創建者 Camila F

2021年4月10日

I was expecting a boring course about marketing in the mass communication era. However, I was very happy to discover this course offers a deep analysis of consumer behavior and all the changes caused by the Digital Revolution. An excellent course with great insights, I recommend it for marketers and more!

創建者 Marcelo L

2022年1月27日

Excellent introduction to the impact that digital technologies have had in all aspects of commerce. The four key concepts of dominance, synergy, resistance, and transformation provide a great framework to analyze and understand how different industries adapted and changed during this digital era.

創建者 Gwen P

2017年11月7日

Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.

創建者 Diana T

2020年1月8日

Surprisingly good! II was prepared for some old-fashioned eternal truths but this module turned out to be my favorite of all 6 so far. Really well made and I enjoyed each of the weeks. I strongly recommend it to all interested in digital marketing. Digital is not the opposite of analog! :)

創建者 Clarus C C

2020年6月24日

I am become a huge Fan of Aric Rindfleisch. He has taught the lecture in such an intruiging way that actaully makes a learner engrossed in his teaching. The man goes out of his ways to get real life data and visits places which makes this course so wonderful. Thankyou Mr Aric Rindleisch.

創建者 Lin D

2019年2月9日

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

創建者 Aileen E

2021年2月14日

This Course gives me a broader insight on how these analog was able to rise and be enhanced with the help of the digital transformation. Sometimes, its how you keep the authenticity of the analog that you will be able to provide a greater relationship and co-existence between the two.

創建者 Gisela S

2020年4月5日

I enjoyed the course. It was an interesting topic to learn. Kudos to Professor Aric Rindfleisch for putting this course materials together. I understand it is not an issue topic to work on. Thank you for the effort and the generous knowledge that you share with all your students. :)

創建者 Ruben Y W T

2020年10月30日

Learnt how analog and digital world co-exist. Was an easy course to understand, videos were great by Aric with the help from Nadia. The vicarious experience, case studies and exercise and as well as the guest speakers really help me and expand my understanding on the topic

創建者 Matthew C

2022年8月7日

A great introduction course and primer for what is to come. Not only is this filled with useful examples and actual strategies that can be used in the real world, but it also goes in-depth with topics that are good to learn for anyone that wants to be a digital marketer.

創建者 Mangala G m

2021年7月30日

Truly one of the best course among the specialisations. Great analysis of Analog with digital world and Vicarious Learning Activity, and how sometimes one exceeds the other in different scenarios .

Thanks to professor Aric Rindfleisch for bringing such amazing content .

創建者 Patricia G

2020年12月11日

It was an incredible course!!! It fully reached my expectations!!! Lectures, vicarious experiences and videos with experts made it Amazing. Thank you Professor Aric Rindfleisch and congratulations Coursera and Gies University of Illinois by these open online courses.

創建者 Beth R S

2021年2月27日

Excellent course! I expected nothing less after completing the other five. Highly recommend either within the specialty or just on its own. The professor is very entertaining and provides great lessons. I'm actually sad that this was the last class in this series!

創建者 Dhinesh A D

2021年9月22日

Excellent course provides insights to use analog and digital marketing strategies appropriately. Case studies offered were more useful. How analog and digital resistance occurs in various industries and steps to overcome such resistance were useful takeaways.

創建者 Марина М

2020年4月17日

It is very interesting and really challengeable course. I enjoyed practise tasks. This course gave me opportunity to look around me and create new things for my current work. I'm very exciting talking about this course with my friends and share the ideas.

創建者 Luis C

2020年8月1日

I like the course. The way Professor Aric teach is fantstic. He is such an enthusiastic person. The concepts were explained in an way people like me who speaks english as a second language can fully understand. I want to thanks the UIUC for this course.

創建者 Engles M

2021年1月29日

This course likewise the other Marketing in an Digital World is very mind opening. This in particular make you think and understand that we need to combine Analog and Digital and explains how. Very interesting especially the Professor is my favorite.

創建者 Rishikesh B

2020年9月13日

The peer-graded assignments do make us think and ponder about the digital system's implication which many of us millennial have stopped bothering about. I really enjoyed the overall concept of this course. It is quite unique in it's own ways.