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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

1,247 個評分


The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.



Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.


151 - The Digital Marketing Revolution 的 175 個評論(共 333 個)

創建者 Raiane M C


The course is very helpful and the professor is amazing and fun.

創建者 Yves V Z


I learned a lot especially I did not what expect when I started.

創建者 Vennela D


good content and easy to understand and simple language is used

創建者 Eric L


I learned a lot about analog and digital benefits in marketing

創建者 Saloni S


well I really enjoyed and learned a lot from the course.


創建者 Kumar V


An outstanding course that really dives into what's happening!

創建者 Nishvin's W


Very Good content on the basics. Good insights and exercises

創建者 JIM K


Excellent -- loved the struture and the physical exercises.



am really enthused and appreciates the opportunity given me

創建者 Dulce G


Very well organized and explained. I love the case studies!

創建者 Roberto C


If you want to know the future of retail, it's your course.

創建者 Dr A R U


Superb experience.. teaching style of Aric is commendable.

創建者 Noor S


Thank you Aric! was a great course and I learned so much!!

創建者 Haseeb A


Great work, great explanations. everything pitch perfect.

創建者 Eunseo K


This course helped me alot!

And, I learned lots of things.

創建者 Lea M B


I am #SuperGrateful, I learned A LOT from this Course! :)

創建者 Deep J G


The teacher is awesome and the course is well thought of.

創建者 Anantharam S


Amazing course on marketing insights for analog world!

創建者 Kenrick H


This course was awesome. Very fun with key insights.

創建者 Uzair H


very comprehensive and impressive technical syllabus

創建者 Magdy M


course is excellent

i am sure everyone will love it

創建者 Anton E H


Great course overall, fun and educative experience

創建者 Adnan k


A unique course with a focus on skills development

創建者 Edson d O


One of the best COURSERA's courses!!! No doubt!!!

創建者 Stan S


Very interesting content and a great instructor!