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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

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1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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151 - The Digital Marketing Revolution 的 175 個評論(共 333 個)

創建者 Raiane M C

2020年8月6日

The course is very helpful and the professor is amazing and fun.

創建者 Yves V Z

2019年11月6日

I learned a lot especially I did not what expect when I started.

創建者 Vennela D

2022年1月24日

good content and easy to understand and simple language is used

創建者 Eric L

2020年11月4日

I learned a lot about analog and digital benefits in marketing

創建者 Saloni S

2020年3月11日

well I really enjoyed and learned a lot from the course.

Thanks

創建者 Kumar V

2018年10月11日

An outstanding course that really dives into what's happening!

創建者 Nishvin's W

2022年1月5日

Very Good content on the basics. Good insights and exercises

創建者 JIM K

2022年3月14日

Excellent -- loved the struture and the physical exercises.

創建者 SWIFT G L

2022年1月6日

am really enthused and appreciates the opportunity given me

創建者 Dulce G

2020年11月3日

Very well organized and explained. I love the case studies!

創建者 Roberto C

2018年11月6日

If you want to know the future of retail, it's your course.

創建者 Dr A R U

2020年5月21日

Superb experience.. teaching style of Aric is commendable.

創建者 Noor S

2019年8月17日

Thank you Aric! was a great course and I learned so much!!

創建者 Haseeb A

2022年7月18日

Great work, great explanations. everything pitch perfect.

創建者 Eunseo K

2022年4月10日

This course helped me alot!

And, I learned lots of things.

創建者 Lea M B

2022年2月23日

I am #SuperGrateful, I learned A LOT from this Course! :)

創建者 Deep J G

2020年7月23日

The teacher is awesome and the course is well thought of.

創建者 Anantharam S

2020年2月27日

Amazing course on marketing insights for analog world!

創建者 Kenrick H

2017年11月11日

This course was awesome. Very fun with key insights.

創建者 Uzair H

2022年8月2日

very comprehensive and impressive technical syllabus

創建者 Magdy M

2022年5月8日

course is excellent

i am sure everyone will love it

創建者 Anton E H

2021年6月16日

Great course overall, fun and educative experience

創建者 Adnan k

2020年9月11日

A unique course with a focus on skills development

創建者 Edson d O

2018年8月27日

One of the best COURSERA's courses!!! No doubt!!!

創建者 Stan S

2020年11月4日

Very interesting content and a great instructor!