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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

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1,247 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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176 - The Digital Marketing Revolution 的 200 個評論(共 333 個)

創建者 Fredrick O

2018年7月3日

The course was very practical in it's approach.

創建者 Andrejs V

2017年11月7日

Great topic covered, the course is up to date.

創建者 Jacob B

2022年1月31日

Loved it! Great info, and great presentations

創建者 Nguyễn T T H

2022年1月6日

It is useful course that I have ever learned.

創建者 ayman m f e

2018年12月18日

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

創建者 Vladyslav B

2017年10月14日

Interesting , useful, and entertaining course

創建者 Nikhil G S

2020年11月6日

exceptionally excellent lecturer and course

創建者 Cesar S

2020年9月8日

Excellent professor and excellent examples.

創建者 Hassan S

2018年4月17日

An exceptional course, very very practical.

創建者 Neha s

2020年7月24日

This is a very excellent learning course

創建者 Avishek B

2021年12月19日

Very informative and eye opening course

創建者 Pragyan

2020年7月16日

excellent experience withj this course.

創建者 TÉRCIA P L

2020年4月6日

excellent, very good quality in matter

創建者 Md I I C

2020年8月12日

Excellent and very Innovative Course.

創建者 Julia A

2020年5月18日

Very interesting course! Recommended!

創建者 Faishal R A

2022年2月11日

Great instructor, thank you so much!

創建者 Favian R

2020年9月7日

A really great teacher and dynamics

創建者 Vallabhaneni S

2020年5月29日

Course is good know about marketing

創建者 Lim K B J

2020年3月29日

Very good analog marketing course.

創建者 Wendy J

2019年10月23日

Amazing Course! Great knowledge!

創建者 Farhad S R

2018年5月7日

The best course of this package.

創建者 Keki K

2017年11月11日

Thanks for the wonderful insight

創建者 Ajay K S

2020年12月10日

Nice course, lot of information

創建者 Yi O

2020年6月23日

Learning a lot of new knowledg

創建者 Jennifer H

2019年11月7日

Excellent Course learned a lot