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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
485 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

176 - 品牌和产品管理 的 200 個評論(共 486 個)

創建者 Mohammed H A

2016年2月29日

Excellent Course, really I gained a lot of information and a lot of exper

創建者 Divya J

2021年6月14日

The course is good. It gives a detailed study of marketing and branding

創建者 Jawahar S

2019年7月21日

Very good introduction to concepts with relevant examples and readings.

創建者 Mukhtar O

2020年10月14日

I really enjoyed the MOOC, it was very informative and I learnt a lot.

創建者 Rahul S

2019年9月23日

Engaging material, Easy to understand, In depth supplementary materail

創建者 Joey V

2016年6月30日

Excellent course!!! Would recommend to friends, colleagues and family.

創建者 Julian A M G

2020年8月4日

I really liked this course beacuse it was so clear and understanding.

創建者 Patrick F

2016年2月29日

Great course.

No bla bla. Straight to the point.

Exactly what you need.

創建者 Suvansh S

2020年4月14日

Good content and great course material. Useful for day to day usage.

創建者 Ewa G

2017年11月14日

Very clear way of explaining problems. I recommend it for beginners.

創建者 Maru G

2018年3月6日

Quiet interesting and i will like to complete the course hopefully.

創建者 Nicolás j

2016年3月14日

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

創建者 ASHISH B

2020年4月26日

Excellent course material on branding . A must for every marketeer

創建者 Svitlana K

2019年10月17日

useful and interesting to enroll yourself into the marketing field

創建者 Valentina d c

2019年12月3日

it has been a good course, i suggest you to add more case history

創建者 Mohamed Z R

2016年6月12日

what an organized , clear and understandable videos and content ,

創建者 Pastor J A P P

2016年3月14日

Importante información y fácil de entender. Bien explicado todo.

創建者 Kagiso K

2021年1月26日

The Course material and content is very good and well organized

創建者 JAYA E

2020年10月31日

very informative in brand building and knowing about customers.

創建者 Seba H K

2020年7月19日

it's an amazing course and very useful to understand the brand

創建者 Ahmed A E G B

2019年12月8日

it`s great courses with a well endowed and masterful professor

創建者 SWARNALEKHA K S

2020年5月14日

I loved to learn a lot about how to create your own branding.

創建者 Oluyinka O

2019年2月18日

Very interactive and enlightening. Would definitely recommend

創建者 Lama K

2018年9月25日

So useful and supported by clear examples! Highly Recommended

創建者 Godwin K

2018年2月2日

very good course for every communicator and marketing person