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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
486 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

201 - 品牌和产品管理 的 225 個評論(共 487 個)

創建者 Nasim A

2021年3月2日

Excellent course I have ever taken for the brand management

創建者 Ruchi C V

2016年7月14日

Good one to begin with. Very well laid out and illustrated.

創建者 Abhinav A P

2021年6月17日

R​eally good course. Very informative and well structured.

創建者 Adekola F

2017年10月20日

All I can say is that the course is amazing. I've learnt a

創建者 Jai K T

2017年1月18日

Great course to learn about brands and product management.

創建者 Catalina G C

2016年3月6日

Great course! I really enjoy all the videos and lectures.

創建者 Dallas M

2021年7月29日

Loved this course and are looking forward to taking more!

創建者 Tamil S V K

2020年5月18日

This course is quite informative and learnt new concepts.

創建者 Diksha S

2017年3月14日

Great Course! I got to learn a lot. Very useful content.

創建者 Gustavo G

2016年3月8日

I had learn in this course! More than my own university.

創建者 Mathieu P

2020年8月13日

An intense and exciting course, I highly recommend it !

創建者 raj u

2017年1月13日

Analysis of an issue is super along with illustrations.

創建者 Anjali s

2021年1月5日

THE COURSE IS VERY INFORMATIVE AND EASY TO UNDERSTANDA

創建者 Anna B

2020年5月8日

Great course, clear structure, incredibly interesting!

創建者 Joshua A

2021年10月28日

o​oh what a course on branding.....thoroughly enjoyed

創建者 Dr V G

2020年6月11日

Practical case study of lemondae is very good example

創建者 Christian R

2021年11月1日

The topic very interesting. I have learned too much.

創建者 YUDHEESH P

2020年9月2日

It was awesome and that Marketing Funnel was amazing

創建者 Sylvano I

2020年8月20日

very informative learnt so much on brand management

創建者 Muhammad S

2020年7月22日

Very interesting and valuable for business students

創建者 vishal k

2017年7月24日

Great course with good examples explained properly

創建者 Agnieszka

2017年2月26日

Excellent! I really enjoyed following this course.

創建者 Ivonne M

2021年3月16日

Muy completo el curso, solo que n otiene creditos

創建者 Koh W B J

2020年11月18日

Interesting and comprehensive content and course.

創建者 soumya K

2018年9月13日

excellent course to understand brand. very useful