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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
486 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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76 - 品牌和产品管理 的 100 個評論(共 487 個)

創建者 pinal c

2019年9月22日

amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.

創建者 Joe T

2018年9月15日

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.

創建者 David

2016年12月24日

Very engaging and informative course.

I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.

創建者 HABEEB A Y

2019年7月30日

This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

創建者 Smruti M

2017年6月29日

I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.

創建者 khalil s

2019年6月24日

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

創建者 Adarsh N S

2017年6月11日

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

創建者 ROBERTO A

2020年10月8日

This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.

創建者 BIBEK B

2021年8月30日

I recommend this to every person who is into marketing and sales and want to enhance their knowledge into brand development and management.

創建者 Arnon S

2019年7月1日

Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!

創建者 Arup d

2021年7月5日

Loved it. Very thorough. Excellent course to take for people who want to dip their feet in the knowledge of product and brand management.

創建者 Juan P C M

2020年4月30日

It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.

創建者 katherine c

2019年10月28日

me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion

創建者 Himanshu M

2021年8月29日

Wonderful course for understanding how brand works and how product's life goes on and how product keeps on changing itself for customers

創建者 HOÀNG H

2021年9月13日

The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.

創建者 Pradeep K

2020年5月11日

this is a really nice and content full design course for beginners. I have learnt a lot from here. I will recommend to everyone for it.

創建者 Aruna V

2020年5月24日

Greetings,Thank-you so much for giving me opportunity to explore and develop my skills and knowledge in marketing mix implementation.

創建者 Dr. A S

2017年10月23日

Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!

創建者 Daniel C

2016年3月3日

This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.

創建者 Saurabh B

2019年10月29日

Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!

創建者 艳舞贾

2019年10月12日

Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!

創建者 Valeria N

2020年8月10日

Excelente curso, la explicación de cada tema muy bien detallada y las tareas/cuestionarios son perfectos para aplicar lo aprendido.

創建者 Laura C S

2021年4月18日

Muy buen curso, sencillo, conciso y con los puntos clave de aprendizaje bien definidos para una correcta memorización y aplicación

創建者 Sanjay M

2020年9月27日

Great course for any beginner interested in learning the basic art of brand and product management! Well structured and organized!

創建者 Angel H

2019年7月14日

I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.