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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
485 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

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MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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51 - 品牌和产品管理 的 75 個評論(共 486 個)

創建者 Rajan K

2019年12月7日

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

創建者 Moaaz M A

2021年12月1日

It is one of the excellent courses and a beautiful beginning for this wonderful and executive specialization in marketing. This wonderful content, easy and harmonious, and the lecturer is more than wonderful.

創建者 MARIA T M T

2020年10月15日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

創建者 gabrielle l

2019年4月23日

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

創建者 MOHAMED M P

2020年10月16日

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

創建者 Stephanie P

2020年11月10日

The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.

創建者 ANKITA S - R

2020年5月13日

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

創建者 Jaideep K

2019年6月14日

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

創建者 Edidiong E

2017年7月17日

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

創建者 Дарина З

2020年6月15日

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

創建者 Pedro M

2020年6月2日

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

創建者 Khan M Z

2021年12月8日

It is good course of Branding management, and the way or technique of teaching great. Anybody can go for it to gain knowledge improve skills for career growth. Thank you so much.

創建者 Alin C F

2016年7月8日

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

創建者 Shubham G

2020年4月16日

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.

創建者 SHAIJUMON P V

2020年7月28日

The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company

創建者 Sweta J

2020年4月10日

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

創建者 Siddharth S T

2019年2月23日

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

創建者 Phanikar H

2020年7月8日

Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.

創建者 Alessandra S

2017年11月11日

I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!

創建者 Lácedar T

2021年6月28日

This course was very insightful. As a newbie in product management, I was taken through this course in a careful and very explanatory manner. Thank you, Loius Baptiste.

創建者 Kiran M

2017年10月28日

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.

創建者 Francesca A

2016年5月27日

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

創建者 Shruthi S

2016年11月27日

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

創建者 武利鑫

2016年12月29日

通过本课程的学习对于品牌和产品管理iyoule一个新的知识架构体系。最重要的是这门课程很适用于互联网时代互联网品牌的建设,推出新的产品的时候如何选择品牌,考虑哪些因素母品牌的影响。三个品牌的管理工具,当然还有产品的管理思维,非常好。谢谢你们的精彩课程和老师的辛苦付出,把好的知识可以带到中国来。thank you!

創建者 Kingslin J

2020年2月27日

Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.