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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
485 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

151 - 品牌和产品管理 的 175 個評論(共 486 個)

創建者 Soundarya B

2020年5月20日

really good course with great content. It is really informative and the papers were good

創建者 Prikshit C

2020年9月23日

The instructor is the most patient and amazing person I have seen delivering a lecture.

創建者 Vinitt J

2016年2月22日

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

創建者 Akshit S

2020年6月30日

Develops insights about brand establishment and growth as well as product development.

創建者 Constantina C

2020年12月4日

I know how to use marketing terminology and speak about marketing mix implementation.

創建者 javihn t k s

2018年9月5日

teaches the overall fundamentals of marketing. it was really useful for me thank you!

創建者 Vishakha K

2019年12月22日

Module 2 and Module 3 has great content with examples and case studies to apply too.

創建者 Sam W

2018年8月26日

Very interactive and interesting.

The instructor has put great effort on the course.

創建者 Nehala R

2020年7月1日

I knew details about marketing mix implementation and it's an wonderful experience

創建者 ANGELA D P B B

2021年3月25日

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

創建者 Charan T

2016年7月13日

its awesome every one should go through course to be best in branding techniques.

創建者 Asiru S

2017年2月18日

Am really happy about this course am taking and I enjoy how it is being thought.

創建者 Abhijit P

2017年1月25日

Great Course, covered everything from Product development till Brand positioning

創建者 Alex P

2020年5月19日

Had a nice time throughout the course. Very insightful and a very good teacher.

創建者 Maaz S

2018年10月27日

Highly reccomendable for students who want to learn more about brand management

創建者 Ana V

2021年1月25日

Very eye oppening on what should happen internally to aspire for brand success

創建者 Naren S

2022年1月9日

Very nicely structured and delivered with right content by Professor Luis !!!

創建者 Peter M

2020年8月19日

Such a great course and I learned so much. The instructor was very engaging.

創建者 Jose M C

2017年4月26日

Great course! Very useful and easy to follow. Congratulations for the course!

創建者 AMIT D

2020年3月30日

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

創建者 Adoh I B

2020年5月1日

This course has opened my eyes to knowledge and I am excited to go higher.

創建者 remie w

2019年10月7日

Very informative and coherent, not circuitous and very relevant. Thank you

創建者 Igor B

2019年8月6日

Excellent course with a great approach to the values of a brand. Congrats!

創建者 ashok s

2020年8月4日

It was great learning through this channel .

Very good learning experience

創建者 Gabriel d l L B

2016年8月28日

The information is very well organized, easy to follow and to understand.