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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,273 個評分
486 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

101 - 品牌和产品管理 的 125 個評論(共 488 個)

創建者 Francois R

2016年7月10日

Excellent course taught by a passionated professor. You deserve 6 stars.

I just cannot wait the 2nd course of this specialization.

創建者 Ahmed H

2016年8月13日

Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.

創建者 GURUTEJA K

2017年8月15日

Extremely Good in terms of learning. And the real time examples given shows the understanding level of our learnings. Fab stuff

創建者 María F L G

2020年5月10日

Me gustó mucho. Aprendí de todo un poco, el profesor se ve que es un experto; me gustaría tomar más cursos con él.

Recomendado.

創建者 Ana D

2018年11月13日

Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.

創建者 Newman O O

2018年1月2日

Excellent course and presentation by the instructor. I have learned a lot on how to design brand and manage products branding.

創建者 Harish P

2021年4月23日

Well crafted modules with coherence and connection. Examples are great and assessments and reflective to implement learnings

創建者 Mohit M

2020年5月2日

Eexceptional quality of teaching and adequate study material being provided. Highly Satisfied and motivated with the course.

創建者 ANKITA S

2021年5月27日

It is an amazing course. Each and every topic is thoroughly explained with examples. I'll definitely recommend this course.

創建者 Pabitra K S

2020年7月27日

It was awesome learning experience. I appreciate the methods and tool used for teaching. It was quite interactive sessions.

創建者 Marta M

2018年9月5日

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.

創建者 KAUSTAV K

2020年4月25日

It was a nice tour with prof. Baptista and thanks for giving me a proper insight regarding Brand and Product management

創建者 Abdus S M

2017年10月2日

This course will be very much helpful for those who are interested to learn about Brand and Product Management.........

創建者 Aashish P

2017年9月20日

Very articulate explanation by the lecturer. It has definitely added few vocabularies in my marketing brand. Thank you!

創建者 Sudheer K

2017年8月31日

Great leaning experience, Has provided me ample understanding for opportunities of positioning my brands. Thanks Luiz..

創建者 SHRINIVAS

2020年10月23日

The best course to understand the importance of branding, The professor is really good with examples and explanation.

創建者 Shivangi J

2020年9月23日

All the concepts were Very nicely explained. The assessment questions and initial assignments were nicely curated.

創建者 Guo X

2019年3月15日

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

創建者 RISHIKESH.K.B.

2021年3月6日

Brilliant set of questions in the exercises, and examples quoted in the lectures. They were all quite relatable

創建者 Satyaveer P

2016年11月27日

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

創建者 Ахменов Т Т

2020年8月2日

It is a great course for everyone who wants to learn on the good examples the importance of brand and marketing

創建者 ONURALP A

2020年5月31日

I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

創建者 Hassan A

2020年5月26日

Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.

創建者 Bilge C

2019年3月4日

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

創建者 Johnny A

2019年9月13日

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.