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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
486 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

251 - 品牌和产品管理 的 275 個評論(共 487 個)

創建者 Samia A

2020年5月12日

Very Informative course. Great instructor

創建者 Liya S

2019年8月25日

very good course with a very good teacher

創建者 Vahid N

2016年8月28日

Great introduction to the subject matter.

創建者 Alvin J S

2020年11月15日

Simplified yet very informative, cheers!

創建者 Veronika U

2020年10月26日

This was really useful course for me. :)

創建者 Anamika A

2020年6月3日

The concepts were excellently explained.

創建者 Ryan M

2020年4月3日

Great course with real up-to-date ideas.

創建者 Łukasz C

2016年8月21日

Really great course! I enjoyed it alot!

創建者 Sumit R G

2021年6月25日

Very engaging and good precise content

創建者 Matteo R

2017年7月25日

Great course and super cool instructor

創建者 Jean C

2016年9月20日

very interactive course.. very helpful

創建者 Maisaa M S

2019年5月6日

Very well explained. Easy to follow.

創建者 Jose A Z P

2017年1月8日

This course is awesome i like a lot

創建者 Sophia J

2016年12月10日

Great course and amazing professor!

創建者 Sapan P

2016年3月12日

Relevant content. Amazing teaching.

創建者 Amer h

2017年10月7日

Informative and easy to understand

創建者 Wadzanai C

2016年12月3日

Beautiful course for role changers

創建者 Duke N

2016年10月18日

Informative and interesting course

創建者 Erika B

2020年9月21日

very clear, brief and informative

創建者 MOHAMMED F K

2020年9月16日

very good and so much informative

創建者 Manish S

2019年10月15日

Awesome course and great teaching

創建者 Puneet M

2021年7月14日

A very nice course for beginners

創建者 Folarin L

2021年5月3日

Very Educative and Easy to learn

創建者 Tasfia R N

2020年6月2日

This is really an useful course.

創建者 Wendy

2019年4月4日

Solid knowledge and vivid cases.