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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,269 個評分
485 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT
2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

126 - 品牌和产品管理 的 150 個評論(共 486 個)

創建者 Chioma B

2019年4月3日

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

創建者 Abdullah A

2017年12月25日

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

創建者 Kapil Y

2020年7月15日

On rod best couresra course. Deep understanding of what is brand, how to develop brand and brand culture

創建者 Carlos A T C

2020年7月4日

Gracias a este curso, he aprendido nuevas herramientas para aplicar al momento de desarrollar una marca.

創建者 Jaimie W

2018年9月17日

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

創建者 Ander M A

2017年5月31日

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

創建者 Aarti M

2017年4月27日

Got very good knowledge about branding and all lectures very informative and well delivered by professor

創建者 Adriana R

2018年1月5日

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

創建者 Nawal D

2021年8月26日

une formation riche et très intéressante, le cours est très bien structuré, le professeur est parfait

創建者 Rahul K

2020年5月24日

A good experience where knowledge is based on from scratch to know how a brand manages in the market.

創建者 Prabhat C

2017年2月17日

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

創建者 Jamie

2020年6月10日

Overall this was a great experience and I truly learned a lot about brand and product management.

創建者 Julian A H

2020年9月18日

This is a great way to start undestanding basic conpects and landing them with some examples

創建者 Chayan S

2020年5月13日

Very Well define and interactive course that gave me insights of product and brand management

創建者 Pradeep

2020年5月1日

Great course to reorient ourselves to the basic principles of product marketing and branding.

創建者 Carol M

2018年8月2日

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

創建者 Md. Z H B

2017年7月18日

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)

創建者 Thais F d S

2017年1月24日

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.

創建者 shailesh s

2016年3月3日

One of the best courses I have come across. Highly resourceful and worth the time and money.

創建者 Leidy M

2021年2月14日

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

創建者 Rishabh S P

2020年5月10日

Really interesting and well structured course with an amazing and enthusiastic professor!!

創建者 LALBELTHANG L

2020年6月17日

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

創建者 Oghenerukevwe T

2018年2月13日

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

創建者 Himanshu K J

2020年11月20日

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

創建者 Aadil S K

2020年7月29日

Ideal experience to understand concepts and their implementation in marketing landscape.