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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

2,365 個評分


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....




This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.



A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


126 - 品牌和产品管理 的 150 個評論(共 513 個)

創建者 Satyaveer P


Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

創建者 Ахменов Т Т


It is a great course for everyone who wants to learn on the good examples the importance of brand and marketing



I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

創建者 Hassan A


Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.

創建者 Bilge C


It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

創建者 Johnny A


Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

創建者 Chioma B O


This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

創建者 Abdullah A


Very good applied experience with a techniques and tools and friendly instructor.


Abdullah AlBudiry

創建者 Aishwarya M


A great learning experience for anyone who is interested in branding know-hows from scratch to advanced.

創建者 Kapil Y


On rod best couresra course. Deep understanding of what is brand, how to develop brand and brand culture

創建者 Carlos A T C


Gracias a este curso, he aprendido nuevas herramientas para aplicar al momento de desarrollar una marca.

創建者 Jaimie W


I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

創建者 Ander M A


Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

創建者 Aarti M


Got very good knowledge about branding and all lectures very informative and well delivered by professor

創建者 Adriana R


Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

創建者 Kirti S


Got a lot to learn and everything was explained so simple that anyone can learn and get those skills.

創建者 Nawal D


une formation riche et très intéressante, le cours est très bien structuré, le professeur est parfait

創建者 Rahul K


A good experience where knowledge is based on from scratch to know how a brand manages in the market.

創建者 Prabhat C


It is a course which offers practical knowledge. Provides a very good insight on the branding world.

創建者 Jamie


Overall this was a great experience and I truly learned a lot about brand and product management.

創建者 Julian A H


This is a great way to start undestanding basic conpects and landing them with some examples

創建者 Chayan S


Very Well define and interactive course that gave me insights of product and brand management

創建者 Pradeep


Great course to reorient ourselves to the basic principles of product marketing and branding.

創建者 Carol M


Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

創建者 Md. Z H B


I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)